Lead Generation Specialist

Posted on: Feb 06, 2017 Current Date: Apr 06, 2026 We are currently looking for a Lead Generation Specialist. Duration: Long Term. Location: Piscataway, New Jersey. Start Date: ASAP Interviews: ASAP As Lead Generation Specialist, your key responsibilities will be as follows: * Work with marketing teams to create annual plans and develop/implement campaigns that meet goals for marketing contribution to sales pipeline * Work with sales teams to optimize processes from initial inquiry to closed opportunity * Partner with content marketing to execute and measure tactics including email, PPC, display and social * Work with a marketing automation platform to deliver lead nurturing to support the customer journey and lead scoring to help the sales teams effectively prioritize follow up * Manage the marketing database, including segmentation, contact acquisition, data cleansing * Create reports and dashboards to track activity from various lead sources at all funnel stages * Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion. * Work closely with sales to achieve goals * Manage assigned marketing projects/campaigns, including: meeting deadlines, contingency planning, approval channels and procedures, campaign analysis, and tracking / monitoring procedures. Establish and articulate project scope, strategy and objectives to internal clients and key leadership * Work with Director of Marketing to assess marketing ROI and make recommendations to optimize marketing spend Collaborate and interact with other multi-national marketing and sales teams and departments within Field Engineer. Posted - 3346 days ago