Loyalty & CRM Specialist
Rural King, Mattoon, IL, United States
CRM And Loyalty Specialist
The CRM and Loyalty Specialist is responsible for leading the execution and optimization of CRM and loyalty initiatives across customer channels. This role owns campaign operations end-to-end, ensures accuracy and efficiency in execution, and plays a key role in improving processes, driving performance, and supporting strategic loyalty initiatives. This position is designed for a detail-oriented and proactive professional looking to grow into advanced CRM and lifecycle marketing. Campaign Execution Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms Own offer configuration, promotional setup, and incentive structures with a high level of accuracy Translate audience segmentation into execution, ensuring alignment with campaign strategy Serve as the primary point of contact for campaign execution questions and troubleshooting Ensure all campaigns meet business requirements, compliance standards, and deadlines Calendar & Workflow Support Own and manage the campaign calendar, ensuring alignment across teams and priorities Proactively identify risks to timelines and drive solutions to maintain on-time delivery Coordinate cross-functional inputs including creative, approvals, and technical dependencies Improve workflow efficiency and reduce execution bottlenecks Process & Documentation Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs Identify gaps in current processes and implement scalable solutions Standardize campaign setup procedures to ensure consistency and reduce errors Support training and onboarding for new team members on campaign processes Cross-Functional Support Partner closely with Marketing, Merchandising, IT, Finance, and external vendors Provide input on offer strategy, execution feasibility, and campaign structure Ensure alignment between campaign setup and broader business objectives Act as a liaison between technical and business teams for loyalty initiatives Performance Monitoring Support Monitor campaign performance and provide insights and recommendations Support and execute A/B and multivariate testing strategies Identify optimization opportunities based on data and campaign results Partner with leadership to continuously improve customer engagement and retention None Qualifications 24 years of experience in CRM, loyalty, email marketing, or related field Experience working in retail, ecommerce, or loyalty programs preferred Strong familiarity with CRM, ESP, CDP, or marketing automation platforms Proven ability to independently manage campaign execution and timelines High attention to detail with strong organizational and problem-solving skills Ability to manage multiple priorities and meet deadlines in a fast-paced environment Strong communication skills with experience working cross-functionally Analytical mindset with comfort interpreting campaign performance data Physical Requirements Ability to maintain a seated or standing position for extended durations. Capability to lift 15 pounds periodically. Ability to navigate and access all facilities. Skill to effectively communicate verbally with others, both in-person and via electronic devices. Close vision for computer-related activities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. The pay range for this position is $44,000 - $49,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs.
The CRM and Loyalty Specialist is responsible for leading the execution and optimization of CRM and loyalty initiatives across customer channels. This role owns campaign operations end-to-end, ensures accuracy and efficiency in execution, and plays a key role in improving processes, driving performance, and supporting strategic loyalty initiatives. This position is designed for a detail-oriented and proactive professional looking to grow into advanced CRM and lifecycle marketing. Campaign Execution Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms Own offer configuration, promotional setup, and incentive structures with a high level of accuracy Translate audience segmentation into execution, ensuring alignment with campaign strategy Serve as the primary point of contact for campaign execution questions and troubleshooting Ensure all campaigns meet business requirements, compliance standards, and deadlines Calendar & Workflow Support Own and manage the campaign calendar, ensuring alignment across teams and priorities Proactively identify risks to timelines and drive solutions to maintain on-time delivery Coordinate cross-functional inputs including creative, approvals, and technical dependencies Improve workflow efficiency and reduce execution bottlenecks Process & Documentation Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs Identify gaps in current processes and implement scalable solutions Standardize campaign setup procedures to ensure consistency and reduce errors Support training and onboarding for new team members on campaign processes Cross-Functional Support Partner closely with Marketing, Merchandising, IT, Finance, and external vendors Provide input on offer strategy, execution feasibility, and campaign structure Ensure alignment between campaign setup and broader business objectives Act as a liaison between technical and business teams for loyalty initiatives Performance Monitoring Support Monitor campaign performance and provide insights and recommendations Support and execute A/B and multivariate testing strategies Identify optimization opportunities based on data and campaign results Partner with leadership to continuously improve customer engagement and retention None Qualifications 24 years of experience in CRM, loyalty, email marketing, or related field Experience working in retail, ecommerce, or loyalty programs preferred Strong familiarity with CRM, ESP, CDP, or marketing automation platforms Proven ability to independently manage campaign execution and timelines High attention to detail with strong organizational and problem-solving skills Ability to manage multiple priorities and meet deadlines in a fast-paced environment Strong communication skills with experience working cross-functionally Analytical mindset with comfort interpreting campaign performance data Physical Requirements Ability to maintain a seated or standing position for extended durations. Capability to lift 15 pounds periodically. Ability to navigate and access all facilities. Skill to effectively communicate verbally with others, both in-person and via electronic devices. Close vision for computer-related activities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. The pay range for this position is $44,000 - $49,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs.