Helen of Troy is hiring: Manager, Influencer Marketing, Curlsmith in Oklahoma Ci

Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices such as humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you’ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position Manager, PR & Influencer Marketing Department Marketing for Curlsmith, Drybar, Revlon & Hot Tools Work Location Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What You Will Be Doing The Manager, PR & Influencer Marketing will oversee the Helen of Troy beauty partnership portfolios (Drybar, Curlsmith, Revlon & Hot Tools) while strategizing, developing, and onboarding new partnerships to drive public relations and influencer management goals. This role manages the full partnership lifecycle—from sourcing talent and coordinating with PR agencies to negotiating contracts, overseeing deliverables, managing relationships, driving activations, and evaluating performance. We’re looking for a proactive, highly motivated individual with strong experience in PR, influencer marketing, and community management. This person will lead day‑to‑day strategy and campaign execution for Prestige’s growing influencer and partnership programs. Influencer Relations: Building and maintaining influencer relationships. The Influencer Manager handles outreach, fee negotiations, invoices, sample send‑outs, deliverable tracking, results reporting, content approval, and budget management. They also manage partnerships through influencer platforms and oversee all influencer campaigns coordinated with external agencies. Campaign Planning & Creative Briefs: Working from the strategy and plans set forth by the Associate Director and Marketing leadership team to integrate influencer campaigns into all brand activity. Using the influencer management platform CreatorIQ, the Influencer Manager creates campaigns and briefs in line with the Associate Director’s strategy and briefs the influencer database and PR agencies where applicable. Metrics Monitoring and Reporting: Using data from CreatorIQ, the Influencer Manager is responsible for monthly reporting on all campaign metrics and KPIs set out by the Associate Director of Influencer Marketing, updating the monthly trackers and presenting to the marketing team, and optimizing future campaigns based on learnings. They keep on top of trends and industry insights to further enhance campaign strategy and deliver these insights to the team. PR Agency Support: Own day‑to‑day relationship management with existing PR agencies for influencer related projects. The Influencer manager reviews collateral and decks submitted by the agency and supports execution of influencer events. They also manage all PR related internal send‑outs including agency stock replenishment orders when pertaining to influencer marketing programs. Partnership Building: Own day‑to‑day relationship management of existing and prospective portfolio of partners, working closely with the Associate Director of Influencer Marketing to ensure timely delivery of all samples and projects. Product Gifting: All product send‑outs are managed by the Influencer Manager, including ad‑hoc gifting and mailer campaigns either run internally or externally through PR agencies. Trend Reporting & Insight: Passion for influencer marketing and a deep‑rooted interest in beauty and lifestyle. The Manager is active on Instagram, identifies new talent and influencer activity across competitor brands, reports insights to the team, compiles a monthly competitor report on key competitor activity across social media, and serves as the go‑to for influencer and social trends. External Relationship Management: All influencer and ambassador relationships, influencer and ambassador platform relationships (CreatorIQ), day‑to‑day running of external influencer agency relationships, and day‑to‑day relationship management of all partnerships. Skills Needed To Be Successful In This Role Strong team player with excellent relationship‑building, negotiation, and communication skills Tech‑savvy, highly organized, and skilled in planning and presentations Ability to spot influencer trends and talent with a passion for beauty and influencer marketing Creative, strategic thinker who is results‑driven and adaptable Minimum Qualifications Bachelor’s degree in marketing, promotion and/or management 4+ years’ marketing experience in the influencer and PR arena Experience with influencer management platforms (e.g., Grin, Klear, Traackr, CreatorIQ) Authorized to work in the United States on a full‑time basis Preferred Qualifications Previous experience with CreatorIQ Compensation In Massachusetts, the standard base pay range for this role is $82,170 – $102,000 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits Salary + Bonus Healthcare, Dental, Vision Paid Holidays, Paid Parental Leave, 401(k) with company match Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD) Paid Time Off (PTO), Paid Charitable (Volunteer) Leave, Educational Assistance Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your perspective, skills, and experience will make us stronger. If you’re eager to share new ideas and try new things, we want to hear from you. For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn and Glassdoor. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000. #J-18808-Ljbffr