Manager, Brand & Advertising
American Airlines, Fort Worth, TX, United States
What You’ll Do
Leads the development of brand and product positioning in advertising & creative communications.
Ensures brand guidelines and trademarks are adhered to in all internal and external touchpoints, including close collaboration with legal counterparts.
Leads a team of designers, videographers, copywriters and producers in fulfilling creative requests (both static, video & copy
aming) ensuring quality, creativity & brand consistency. Collaborates with internal departments to adopt brand principles in their areas of focus. Works with marketing strategy teams globally to prioritize and develop creative assets based on commercial objectives. Oversees creative consistency in paid media advertising globally. Works with international teams to adapt creative in local markets. Works with sponsorship teams to develop creative assets needed for partnership assets. Leverages insights to drive creative strategies. Works with agencies and partners to conduct consumer research as needed. Tests creative through media partnerships and custom research. Collaborates and informs key stakeholders and leadership. Manages creative agency relationships to create positive working relationships and effective partnerships. Collaborates and provides strategic/commercial direction to agency partners. Provides team leadership, support and development. Oversees brand licensing relationship, including reviewing opportunities, attending quarterly business reviews and driving forward licensing strategy to drive incremental revenue. Continually manages all internal creative processes & tools including casting database, Brand Center, photo/video library assets & usage rights and self‑service creative platforms. Manages all aspects of photo & video production in an airport operational environment, including fostering airport relationships, developing detailed schedules and maintaining a flexible / adaptable mindset. Must be willing to occasionally participate in business activities outside of normal business hours and travel throughout the US to visit agency partners, key stakeholders and market visits. Minimum Qualifications Bachelor’s degree in Marketing or equivalent experience/training. 5–7 years marketing experience with a proven track record of successfully managing complex projects. Previous experience managing relationships with third‑party vendors, including advertising, media agencies or media owners/intermediaries. Creative and media agency management experience. Preferred Qualifications Master’s degree. Skills, Licenses & Certifications Solid understanding of traditional media KPIs and measurement. Experience in leading and developing team members. Ability to work with cross‑functional groups and develop relationships with key stakeholders. What You’ll Get Travel Perks: Explore the world with access to 365 destinations on more than 6,800 daily flights across our global network. Health Benefits: On day one you’ll have access to health, dental, prescription, and vision benefits, plus virtual doctor visits, flexible spending accounts, and more. Wellness Programs: Tools, resources, and support to help you stay healthy and thrive. 401(k) Program: Available upon hire, employer contributions available after one year. Additional benefits: Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises and more. Feel free to be yourself at American From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups connect team members to our customers, suppliers, communities and shareholders, helping them reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. #J-18808-Ljbffr
aming) ensuring quality, creativity & brand consistency. Collaborates with internal departments to adopt brand principles in their areas of focus. Works with marketing strategy teams globally to prioritize and develop creative assets based on commercial objectives. Oversees creative consistency in paid media advertising globally. Works with international teams to adapt creative in local markets. Works with sponsorship teams to develop creative assets needed for partnership assets. Leverages insights to drive creative strategies. Works with agencies and partners to conduct consumer research as needed. Tests creative through media partnerships and custom research. Collaborates and informs key stakeholders and leadership. Manages creative agency relationships to create positive working relationships and effective partnerships. Collaborates and provides strategic/commercial direction to agency partners. Provides team leadership, support and development. Oversees brand licensing relationship, including reviewing opportunities, attending quarterly business reviews and driving forward licensing strategy to drive incremental revenue. Continually manages all internal creative processes & tools including casting database, Brand Center, photo/video library assets & usage rights and self‑service creative platforms. Manages all aspects of photo & video production in an airport operational environment, including fostering airport relationships, developing detailed schedules and maintaining a flexible / adaptable mindset. Must be willing to occasionally participate in business activities outside of normal business hours and travel throughout the US to visit agency partners, key stakeholders and market visits. Minimum Qualifications Bachelor’s degree in Marketing or equivalent experience/training. 5–7 years marketing experience with a proven track record of successfully managing complex projects. Previous experience managing relationships with third‑party vendors, including advertising, media agencies or media owners/intermediaries. Creative and media agency management experience. Preferred Qualifications Master’s degree. Skills, Licenses & Certifications Solid understanding of traditional media KPIs and measurement. Experience in leading and developing team members. Ability to work with cross‑functional groups and develop relationships with key stakeholders. What You’ll Get Travel Perks: Explore the world with access to 365 destinations on more than 6,800 daily flights across our global network. Health Benefits: On day one you’ll have access to health, dental, prescription, and vision benefits, plus virtual doctor visits, flexible spending accounts, and more. Wellness Programs: Tools, resources, and support to help you stay healthy and thrive. 401(k) Program: Available upon hire, employer contributions available after one year. Additional benefits: Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises and more. Feel free to be yourself at American From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups connect team members to our customers, suppliers, communities and shareholders, helping them reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. #J-18808-Ljbffr