Social Media Director

Location / Working Model: New York City | Hybrid A rapidly growing direct-to-consumer lifestyle brand is redefining comfort, confidence, and everyday essentials for modern consumers. With a strong community at its core and a product philosophy built around thoughtful design and performance materials, the business is scaling quickly across digital channels. As brand visibility and customer demand continue to grow, our client is investing in social media as a primary engine for brand storytelling, audience growth, and cultural relevance. This is an opportunity to shape the voice of a brand that connects deeply with its audience and thrives on authentic engagement. The Social Media Director will lead and execute the brand’s social strategy, blending creativity, cultural awareness, and data-driven insight to grow an engaged community and strengthen brand affinity across platforms. Role Highlights Lead the brand’s end-to-end social media strategy across key platforms Plan and execute campaigns aligned with launches, drops, and brand moments Concept, film, and produce engaging short-form video content Capture behind-the-scenes stories and authentic day-to-day brand moments Analyse performance metrics and refine content strategy for growth You Will Need Proven experience managing social media for a DTC or consumer brand Strong understanding of TikTok, Instagram, and emerging platform trends Ability to create high-performing or viral social content Confidence filming, recording, and appearing in social media content Experience collaborating with creators or influencer communities Why You’ll Love It Competitive salary with strong growth potential Opportunity to shape the social voice of a scaling consumer brand Creative autonomy to experiment with formats, storytelling, and trends Work closely with marketing, product, and creator partners Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Due to a high number of applicants, we are only able to respond to successful candidates #J-18808-Ljbffr