Marketing Strategy Lead / GTM GenAI

Marketing Strategy Lead / GTM GenAI CHARLOTTE, NC Hybrid Contract $68.72/hr - $75.31/hr Outstanding long-term contract opportunity! A well-known Financial Services Company is looking for a Marketing Strategy Lead - GTM -GenAI in Charlotte, NC (Hybrid). Work with the brightest minds at one of the largest financial institutions in the world. This is a long-term contract opportunity that includes a competitive benefit package! Our client has been around for over 150 years and is continuously innovating in today's digital age. If you want to work for a company that is not only a household name, but also truly cares about satisfying customers' financial needs and helping people succeed financially, apply today. Contract Duration: 9 Months Required Skills & Experience 5+ years of Strategy and Planning experience, or equivalent demonstrated through one or a combination of the following: work or consulting experience, training, military experience, education. GenAI Go to Market strategy documents and rollout plans Stakeholder impact assessments and readiness dashboards Communication and change management plans Adoption and value realization metric frameworks Executive launch decks and performance updates Post launch adoption and success reports Enterprise product launch and release management Adoption and value realization metrics design Communications and change enablement frameworks KPI dashboards and reporting (Power BI, Tableau, or similar) Experience launching technology products in regulated environments Strategic thinking and structured problem solving Executive level communication and storytelling Strong stakeholder management and influence Ability to translate technical capabilities into business value High attention to detail with strong execution discipline What You Will Be Doing Consult on complex initiatives with broad impact and large-scale planning for Strategy and Planning. Review and analyze complex multi-faceted, larger scale, or longer-term Strategy and Planning challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors. Contribute to the resolution of complex and multi-faceted situations requiring solid understanding of the function, policies, procedures, and compliance requirements that meet deliverables. Strategically collaborate and consult with client personnel. Define end to end go to market strategies for GenAI products, platforms, and capabilities. Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations. Develop and execute communication, change, and enablement plans aligned to enterprise standards.Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities. Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness. Define and manage adoption, value realization, and customer success metrics. Track, analyze, and publish adoption KPIs, benefits realization, and usage insights. Support leadership updates, launch materials, and executive communications. You will receive the following benefits Medical Insurance - Four medical plans to choose from for you and your family Dental & Orthodontia Benefits Vision Benefits Health Savings Account (HSA) Health and Dependent Care Flexible Spending Accounts Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance Hospital Indemnity Insurance 401(k) including match with pre and post-tax options Paid Sick Time Leave Legal and Identity Protection Plans Pre-tax Commuter Benefit 529 College Saver Plan Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance. Specialization: Business Analyst #J-18808-Ljbffr