Marketing Manager – LaunchNET

Overview Job Title: Marketing Manager – LaunchNET Location: Kent Campus - Kent, OH Salary: $42,357 - $46,831 THIS POSITION DOES NOT HAVE THE ABILITY TO WORK REMOTE. Develop and execute LaunchNET's promotional strategy and social media strategy in coordination with other programs in the region. Manage the development, administration/execution and marketing of LaunchNET events on campus and around the region. Reports to the Assistant Director, LaunchNET. Responsibilities Manage the development, administration/execution of marketing and promotions strategy to maintain high awareness and understanding of LaunchNET among students, faculty/staff, alumni and local community entrepreneurship and business communities. Develop and manage a variety of LaunchNET events, including competitions, conferences, webinars, education/panel discussions, luncheons and events associated with entrepreneurship initiatives on campus and around the region. Develop budgets for execution of entrepreneurship strategy; organize alternative strategies and prioritize efforts to maximize return if budgets are limited – including grass roots level efforts. Collaborate with the LaunchNET team to coordinate and execute LaunchNET's social media strategy including efforts on Instagram, LinkedIn, YouTube, podcast, blogs and any future developed outlets. Update social media to regularly incorporate new information including upcoming events, newsworthy happenings, LaunchNET in the news, entrepreneur backgrounds or biographies, recognition and achievements of entrepreneurs and/or staff. Coordinate with University Libraries' Communications Office to ensure consistency of promotion, particularly on joint events. Design, execute and disseminate regular electronic communications highlighting the operations and successes of LaunchNET. Manage Web content. May serve on various committees. Perform related duties as assigned. Additional Examples of Duties – if applicable Qualifications Minimum Qualifications: Bachelor’s degree in a related field of study and a minimum of three years of progressively responsible experience with developing and implementing marketing campaigns with a focus on digital strategy and design. Knowledge, Skills & Abilities Knowledge Of: Marketing and event planning and management; program planning / project management; emerging marketing trends and standards. Skill In: Written, verbal and interpersonal communication, including public speaking and group presentation; use of Microsoft Office Suite and other applicable software; organizing information and projects; adhering to deadlines. Ability To: Provide leadership and direction; relate to a diverse client, stakeholder base including students, faculty, board members, alumni and the broader community; analyze and develop problem solving techniques to assess needs and determine alternative viable courses of action; implement/deliver group presentations; maintain attention to detail and strong customer focus; multi-task and manage multiple projects to meet deadlines within budget; stay current with online marketing, social media and SEO techniques. Preferred Qualifications Knowledge of entrepreneurship or start-up businesses. Knowledge of The Northeast Ohio Entrepreneurship Ecosystem. Assessments Asterisk (*) indicates knowledge, skills, abilities which require assessments. Working Conditions Working Schedule: [Not specified] Additional Information Must pass a security check. For official job descriptions, visit www.kent.edu/hr . Kent State University is committed to creating a diverse, inclusive community and to equal employment opportunities. We are an equal opportunity employer and do not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. We comply with VEVRAA and Section 503 of the Rehabilitation Act and provide reasonable accommodations to qualified individuals with disabilities. Kent State University is a Smoke-Free, Tobacco-Free University. Smoking and tobacco are not permitted on Kent State campuses and properties. For more details, visit www.kent.edu/smoke-free . Disclaimer: The intent of this description is to illustrate the duties and responsibilities that will be required and should not be interpreted to describe all duties. Kent State University reserves the right to revise or change job duties, hours, and responsibilities. #J-18808-Ljbffr