Marketing Analyst

Job Overview The Marketing Analyst is a valued member of our Marketing Operations Team and collaborates to develop data driven insights to support strategic and tactical decision making. This role takes the lead on collection, interpretation and integration of all aspects of data sources to drive financial performance. The position is located onsite in East Windsor, New Jersey, with one day a week remote, and reports to the Senior Director, Marketing Operations. Candidates must be authorized to work in the United States without the need for employer support and reside within a reasonable commuting distance of the office. Responsibilities Provide insights and analytics support for marketing and sales in acute and non-acute categories, including product information, market landscape analysis, competitive intelligence, sales, data, pricing, or other data needed to make data-informed decisions. Identify critical business drivers and opportunities and develop recommendations to guide strategy. Design and run: Management and KPI reports to support operations, sales, and business leadership. Ad-hoc analysis to answer key questions from leadership, sales, and marketing. Reports to model future performance based on historical data (e.g., market pricing, share analysis). Perform analysis and develop insights based on market dynamics, including Health System impact and market access influence. Conduct deep dives on specific topics within product areas to find root causes, identify opportunities, and define solutions. Contribute to the improvement of operational metrics (revenue, utilization, client satisfaction, opportunity pipeline) through execution and development of operational processes. Conduct reporting in Excel and business analysis tools such as Power BI. Execute operational initiatives such as opportunity management, resource planning, management tracking and forecasting, customer relationship management, and customer satisfaction program. Partner with external organizations including consultants, data providers, and IT partners. Generate local market insights to inform commercial strategy, planned tactics, and execution. Partner with Marketing and Sales to plan and execute key initiatives based on insights and recommendations. Collaborate with other insights & analytics functions to align on strategy and share best practices. Conduct objective secondary data analysis and communicate insight stories by synthesizing different sources and types of data. Partner with Marketing, Sales, Finance, Supply Chain, and Sales Operations to support business planning processes. Provide strategic guidance to support existing products and key new product launches. Create, maintain, and distribute market share reports, latest estimate data, and pricing files. Prepare invoices for management signoff and track actual spend versus operating expense budget. Qualifications Proficient in Microsoft Office Suite including Teams; Power BI preferred. Strong Excel skills; experience working with large datasets. Experience with IQVIA data preferred. Experience utilizing Salesforce preferred but not required. Pharmaceutical analytics and/or consulting experience strongly preferred. Comfort operating in a fast‑paced environment with a focus on delivering high quality analytics, insights, and reports. Innate intellectual curiosity, initiative, and creative problem‑solving ability. Project management and quantitative analysis skills required. Experience working effectively in a regulated industry. Education & Experience Bachelor’s degree required; preferred degree in Mathematics, Statistics, Engineering, Finance, or Business. Master’s degree preferred. 1–2 years analytics experience; 1+ years advanced analytics and data visualization skills. Prior generic pharmaceutical experience a plus. Health & Welfare Offerings Medical Insurance: Choice of four Horizon Blue Cross Blue Shield of New Jersey plans (premiums and coverage vary). Prescription Coverage: Included with medical insurance. Dental Insurance: Choice of three plans — DHMO, Core PPO, or Buy‑Up PPO. Vision Insurance: Choice of two plans — Base and Buy‑Up options. Life and AD&D Insurance: Company‑paid basic life and AD&D (1x annual salary up to a specified maximum), with optional supplemental coverage. Disability Insurance: Voluntary short‑term disability (employee‑paid); long‑term disability company‑paid. Flexible Spending Accounts (FSAs): Available for health care and dependent care expenses. Health Savings Account (HSA): Offered with HDHP enrollment; employee‑funded. Voluntary Benefits: Identity Theft Protection, Critical Illness Insurance, Accident Insurance, and Legal Insurance (all employee‑paid). Employee Assistance Program (EAP): Confidential support services at no cost. 401(k) Retirement Plan: Pre‑tax and Roth contribution options with company match; vesting applies. Paid Time Off: Includes vacation, PTO, and company holidays (varies by role and tenure). Employee Referral Program: $1,000 bonus for each qualified hire you refer. Physical Requirements Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard. Reach, stoop, kneel to install computer equipment. Specific vision requirements due to computer work. Light to moderate lifting is required. Moderate noise (business office with computers, phone, and printers). Ability to sit at a computer terminal for an extended period of time. Sedentary work. Exerting up to 10 pounds of force occasionally, or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Category III – tasks involve no exposure to blood, body fluids, or tissues. Category I tasks are not a condition of employment. #J-18808-Ljbffr