
Social Media Community Engagement Coordinator
City of New York, New York, NY, United States
Social Media Community Engagement Coordinator
Full‑time
Agency: Department of Health and Mental Hygiene
Job Category: Health
Compensation: USD 62,868 – USD 78,000
The Office of External Affairs manages many of the agency's most critical interactions with the public, from raising awareness and promoting healthy behaviors to advancing policies and responding to health emergencies.
Responsibilities
Engage with New York community members on social media by reviewing comments and incoming direct messages on Facebook, X/Twitter, Instagram, Threads, LinkedIn, and Nextdoor daily; respond to feedback, answer questions, and resolve concerns.
Liaise with internal subject‑matter experts and the Assistant Director of Social Media to craft vetted agency responses and coordinate and share messaging with the community.
Use approved agency content, create messaging guides and social media toolkits for external use by community‑based organizations, partners, elected officials, and other government agencies to bolster community awareness and uptake of NYC Health Department services.
Support the social media team with copywriting, scheduling, content creation, photo research, social listening, analytics, and other tasks as assigned, including posting content on all agency social platforms.
Attend community board meetings and share social media updates as needed.
Preferred Skills
Experience managing social media channels for a government agency, nonprofit, or CBO.
Proven record of increasing social media engagement.
Experience with social media listening, including using tools such as Hootsuite and Meltwater.
Ability to work well independently and as part of a team.
Availability to work after hours, on weekends, and during emergency activations as needed.
Comfortable rewriting academic research into plain language for the general public.
Minimum Qualifications
Baccalaureate degree from an accredited college and at least two years of experience in community work or community‑centered activities related to the duties described above; or
High school graduation or equivalent and at least six years of experience in community work or community‑centered activities related to the duties described above; or
Education and/or experience equivalent to “1” or “2” above. All candidates must have at least one year of experience as described in “1.”
Benefits
Premium‑free health insurance plan that can save employees over $10,000 annually.
Additional health, fitness, and financial benefits may be available based on the position’s associated union/benefit fund.
Public sector defined benefit pension plan with steady monthly payments in retirement.
Tax‑deferred savings program.
Robust Worksite Wellness Program providing resources and opportunities to help employees maintain health.
Work‑From‑Home Policy: Depending on the position, you may be able to work up to two days per week from home.
Job Security: The position offers greater job security compared to private‑sector employment and contributes to improving NYC’s health.
Equal Employment Opportunity
The Department of Health and Mental Hygiene is an inclusive equal‑opportunity employer. To request a reasonable accommodation for the job application or interview process, contact Sye‑Eun Ahn, Director of the Office of Equal Employment Opportunity, at sahn1@health.nyc.gov or 347‑396‑6549.
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