
Customer Marketing Executive
Freixenet Copestick, Oklahoma City, OK, United States
We’re hiring a Customer Marketing Executive to join our team! This is an exciting opportunity to play a key role in delivering best-in-class customer marketing strategies across our portfolio, helping to drive growth and bring our brands to life in-store and online.
Freixenet Copestick Ltd are a major player in the UK drinks market and we’re proud to be the UK’s leading supplier of sparkling wines. In this role, you’ll work across a portfolio of well-known brands including Freixenet, I Heart Wines, Mionetto, Segura Viudas, Gratien & Meyer, Phantom River and Bolney.
Employment Type: Full time
Salary: Between £30000 and £32000 year
You’ll collaborate closely with teams across Marketing, Sales, Category, NPD and Supply, as well as external partners and customers, to develop and execute impactful customer marketing plans that deliver against both brand and commercial objectives.
This is a fantastic opportunity for an experienced customer marketer who thrives in a fast-paced FMCG environment and enjoys managing multiple projects while working cross-functionally.
What you’ll be doing:
Develop and execute customer marketing and activation plans across on and off trade channels
Work closely with brand teams to ensure alignment between brand strategy and customer execution
Partner with Sales teams to support Joint Business Plans (JBPs), trade planning and customer proposals
Deliver best-in-class (BIC) activations and in-store campaigns
Build strong relationships with key internal teams including Sales, Brand, Category, Design and Finance
Manage relationships with external stakeholders including agencies, brand partners, buyers and category planners
Attend and present at key customer meetings, showcasing brand plans and activation strategies
Track and analyse retailer promotional plans, evaluating performance and identifying opportunities
Monitor shopper behaviour and retail trends to inform strategy and recommendations
Lead the development of POS toolkits and off-trade shipper initiatives
Manage and track shopper marketing budgets effectively
Lead supplier days with retailers from a customer marketing and project management perspective
Evaluate campaign performance and share insights and recommendations with stakeholders
What we’re looking for:
Around 2+ years’ experience in FMCG within brand, customer/shopper marketing or sales
Strong project management skills with the ability to manage multiple priorities
Experience working with retailers and understanding shopper marketing levers
Analytical mindset with the ability to turn data into actionable insights
Experience working with third-party agencies
Knowledge of IRI/Nielsen and Kantar (desirable)
Excellent communication and presentation skills
Strong stakeholder management and relationship-building ability
Proficiency in Excel and PowerPoint
Highly organised with strong attention to detail
A proactive, “can-do” attitude and ability to thrive in a fast-paced environment
Interest in the wine/alcohol category (desirable)
Driving licence preferred
What we offer:
Performance-related bonus
Enhanced pension contributions
Hybrid working (3 days a week in our Newbury office)
25 days annual leave + birthday day off + option to buy/sell leave
Enhanced parental leave
Generous staff discounts across our portfolio
Income protection
Life assurance
We welcome applications from candidates who do not meet 100% of the requirements.
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