Marketing & Social Media Coordinator

Vaco has partnered with a client on the northwest side of Indianapolis to hire a Marketing Coordinator for a full time, direct hire opportunity. Key Responsibilities Marketing Execution and Ownership Own the day-to-day execution of marketing efforts and translate strategy into completed work across channels. Ensure marketing initiatives launch on time and remain consistent. Maintain organization so nothing stalls or lives only in someone’s head. Communicate clearly with leadership about progress, needs, and blockers. Social Media and Customer Engagement Create, schedule, and publish content across major platforms (Facebook, Instagram, Google Business Profile, and others as appropriate). Maintain a steady, professional posting cadence using created content (team moments, installs, behind-the-scenes, customer stories) and curated content (seasonal tips, home care guidance, community highlights). Engage with customers by responding to comments and messages promptly and professionally. Uphold a calm, clear, non-gimmicky brand voice at all times. Email and Customer Communications Write and send customer and member emails following established cadences. Execute campaigns through tools such as ServiceTitan Marketing Pro. Manage lists, timing, and basic segmentation. Ensure emails are clear, accurate, and on-brand. Campaign and Vendor Coordination Coordinate execution with external partners (SEO agency, printers, signage vendors, etc.). Help manage logistics for direct mail campaigns, yard signs, door hangers, and other neighborhood presence efforts; track what has been deployed, where, and when. Organization, Reporting, and Follow-Through Track basic marketing activity and outcomes (what ran, when, and where). Maintain simple documentation and checklists. Surface issues early when something isn’t working or falling behind. Participate in regular check-ins with leadership and the fractional CMO. Qualifications Required: Strong written & verbal communication skills. Comfort creating and managing social media content. Ability to execute email campaigns and customer communications. High level of organization and follow-through. Coachability and willingness to receive direction and feedback. Ability to manage recurring responsibilities without constant supervision. Preferred: Experience in home services, trades, or a service-based business. Familiarity with ServiceTitan or similar CRM/marketing platforms. Basic design or content creation experience (Canva, simple video, etc.). Compensation and Additional Information Determining compensation for this role at Vaco/Highspring depends on factors including skill set, experience, training, geographic location, and business needs. A salary range may be disclosed where required by local law. Eligible for discretionary bonuses and benefits such as medical, dental, vision, and a 401(k). The posting notes that the position may be occupied and that Vaco/Highspring may provide talent to other organizations. Submissions may be used for candidate screening, including the use of AI tools in an initial phase. Further assessment will be conducted by recruiters and hiring managers. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, veterans, and other underrepresented groups to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate on race, color, sex, religion or creed, national origin, citizenship, age, disability, veteran status, union membership, or any other protected characteristics as required by law. Reasonable accommodations are provided upon request. For accessibility needs, contact HR@vaco.com. By submitting to this position, you consent to being included in our talent pool for future hiring opportunities and agree to terms regarding screening and representation of your information. Privacy and pay transparency policies apply as described in postings. #J-18808-Ljbffr