CRM Email Marketing Specialist

Hybrid model Tues‑Thurs onsite, Mon‑Fri remote *5 MONTH MATERNITY LEAVE COVERAGE Our client is a global luxury fashion brand within a leading international house of brands , known for its modern aesthetic, strong digital presence, and innovative approach to customer engagement. The team is seeking a CRM Marketing Associate to support customer lifecycle marketing initiatives that drive engagement, retention, and revenue. This role will manage the day‑to‑day execution of CRM campaigns across email and SMS , ensuring accurate and timely deployment while partnering with cross‑functional teams including creative, e‑commerce, and marketing. Responsibilities Execute CRM campaigns across email and SMS , including briefing, asset coordination, audience targeting, QA, and deployment. Working a lot with creative assets and creating/managing a creative content calendar working a lot with the brands Outlet business. Manage automated and triggered campaigns within Salesforce Marketing Cloud (ExactTarget), Bluecore, Cordial, and Attentive . Maintain the CRM marketing calendar and communication roadmap , partnering with internal teams to ensure alignment and on‑time delivery. Track campaign performance and analyze key metrics such as open rate, conversion, revenue, and engagement , identifying optimization opportunities. Produce regular reporting with insights and recommendations to improve campaign performance. Serve as a key contact for ESP platform management including email setup, segmentation, testing, and troubleshooting. Ensure best practices for email and SMS marketing compliance, QA processes, and data accuracy . Qualifications 3+ years of digital marketing experience , including hands‑on email marketing Experience with a large‑scale ESP, ideally Salesforce Marketing Cloud or Cordial Experience executing and deploying email campaigns and working with personalization platforms such as Bluecore or similar tools Strong understanding of email marketing best practices, segmentation, and lifecycle marketing strategies Proficiency with Excel (Pivot Tables, VLOOKUP, etc.) Strong analytical, organizational, and project management skills Ability to manage multiple deadlines in a fast‑paced, collaborative environment #J-18808-Ljbffr