Senior Marketing Analytics Lead

ZS is a management consulting and technology firm focused on improving life and how we live it, transforming ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for patients, caregivers and consumers worldwide. ZSers drive impact by a client-first mentality and by partnering to develop custom solutions and technology products that create value across critical areas of their business. Senior Marketing Analytics Lead We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and communications initiatives. This role sits at the intersection of data, storytelling, and business impact. The Senior Analytics Lead will translate complex data into actionable recommendations that shape marketing strategy, enhance customer engagement, and improve ROI. Reporting to the Marketing Technology & Operations Director, this individual will independently lead high-impact analytics workstreams while mentoring junior team members and partnering closely with cross-functional stakeholders. This is an ideal role for a data-driven leader who combines strong technical expertise with business acumen and executive-level communication skills. What You’ll Do Lead end-to-end analytics projects supporting global marketing and communications programs. Develop measurement frameworks aligned to business objectives and marketing KPIs. Translate business questions into analytical approaches and actionable insights. Partner with marketing leadership to influence campaign strategy, budget allocation, and channel optimization. Design and implement reporting frameworks across digital, content, brand, and demand-generation initiatives. Own dashboards and executive-ready reporting that drive decision-making. Conduct attribution modeling, campaign performance analysis, and ROI assessments. Ensure data integrity, consistency, and best practices in measurement methodologies. Collaborate with data engineering and technology teams to enhance data pipelines and analytics capabilities. Champion the adoption of advanced analytics techniques where appropriate (e.g., predictive modeling, segmentation, marketing mix modeling). Act as a trusted advisor to marketing, communications, and business stakeholders, presenting insights and recommendations to senior leaders in a clear, compelling manner. Manage cross-functional relationships across regions and business units in a global environment. Mentor junior analysts and provide guidance on analytical rigor and storytelling. Support the firm building scalable marketing analytics capabilities. Contribute to the evolution of analytics best practices within the function. What You’ll Bring 5-7 years of experience in marketing & communications technology User-first thinker who believes good architecture enables great experiences Strong experience in digital platforms, intranets, or enterprise web ecosystems. Experience with Microsoft systems including SharePoint, Viva Engage, Co-Pilot preferred. Deep understanding of system integrations, APIs, identity, search, and content platforms Experience working within large, complex organizations Comfort translating between technical teams and non-technical stakeholders Pragmatic problem-solver who knows when to innovate and when to standardize Collaborative partner who enjoys working across IT, internal communications, and business teams Curious, adaptable, and motivated by building things that people actually use Fluency in English Client-first mentality Intense work ethic Collaborative spirit and problem-solving approach How you’ll grow Cross-functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s-curves, individual contribution and role expansions Perks & Benefits We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. Details on total rewards vary by region. Hybrid working model: We support a flexible and connected way of working, combining work from home and on-site presence for the majority of the week. The ZS culture and innovation thrive in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement for client-facing roles; be prepared to travel as needed to meet project and client needs. Equal Opportunity ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. To complete your application: Candidates must possess or be able to obtain work authorization for their intended country of employment. An online application, including a full set of transcripts (official or unofficial), is required to be considered. #J-18808-Ljbffr