Senior Product Marketing Manager

Division Overview Eugia is US-based independent specialty pharmaceutical company focused on generic sterile injectables, oncology, hormones, and ophthalmic medicines. Eugia has best-in-class, dedicated manufacturing and R&D capabilities to meet customer needs as they emerge. We are committed to consistently providing our customers with high quality specialty medicines. Eugia’s mission is to make the process of buying specialty pharmaceutical products an experience customers look forward to, and our vision is to become synonymous with excellent customer service and continuously improve upon this excellence by being transparent, responsive, and consistent. We are expanding Eugia’s capabilities to include the manufacture of highly complex injectables to answer that need. Eugia is the partner of choice to deliver on the promise of generic specialty pharmaceuticals. Job Overview The Senior Product Marketing Manager is a key member of the Marketing Operations Team and is responsible for leading a portfolio of sterile injectable pharmaceutical products across acute and non‑acute care settings. This role combines P&L ownership, product management, advanced forecasting, competitive intelligence, and promotional marketing. The Senior Product Marketing Manager serves as the primary marketing lead for assigned molecules, providing strategic direction on pricing, positioning, targeting, and market development. In addition, this role contributes to broader portfolio insights and cross‑functional leadership to support the Senior Director of Marketing in driving business growth. This position reports to the Senior Director of Marketing Operations and is based onsite in East Windsor, NJ, with one (1) remote day per week. Responsibilities Inline Product Management Own P&L for assigned molecules, including pricing, forecasting, bids, budget management, and financial performance tracking Lead development and execution of short‑ and long‑term product strategies to achieve revenue, margin, and market share targets Build advanced forecasting models, including scenario planning (competitive entry, supply constraints, market shifts) Conduct deep competitive intelligence using IQVIA, IPD, and other sources; synthesize insights into actionable recommendations Develop and refine product positioning, value propositions, and differentiation strategies Collaborate with Sales to support selling efforts, develop customer messaging, and identify new bid opportunities Lead cross‑functional working groups (Sales, Supply Chain, Regulatory, Pricing) to ensure alignment on product performance and strategy Identify risks and opportunities through market analysis and provide strategic recommendations to leadership Participate in annual marketing planning, including competitive research, molecule strategy development, and budget recommendations Monitor product performance and competitive landscape to optimize plans and meet forecasts Pricing For the entire injectable product portfolio, provide pricing analyses including recommendations on pricing approvals for new business opportunities, price changes, RORFs, and RPFs Provide analyses to present to leadership to be used for final pricing approvals including but not limited to gross to net calculations, competitive intelligence, pricing tiers, price/volume matrixes, and WAC price recommendations Website Management and Engagement Own product‑specific website content, ensuring accuracy, differentiation, and alignment with brand and portfolio strategy Monitor digital engagement metrics and use insights to refine messaging and promotional tactics Lifecycle Management & Strategic Support Create and execute lifecycle strategies for generic drug products, including SKU optimization, cost management, and discontinuation planning Evaluate opportunities for new strengths, pack sizes, or formulations to maintain competitiveness in the generic pharmaceutical landscape Deliver portfolio insights related to price erosion, competitive ANDA approvals, and margin performance to guide senior marketing leadership Customer & Vendor Engagement Manage relationships with select third‑party vendors, ensuring partnerships support key product strategies and marketing objectives Understand distinct needs of customers across acute and non‑acute care settings to develop tailored communications, value propositions, and engagement solutions This is not an exhaustive list of all responsibilities, duties, skills, efforts, or requirements associated with the role. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned with or without notice. Qualifications - Skills & Requirements Strong analytical, strategic thinking, and problem‑solving skills Demonstrated ability to interpret data and develop compelling messaging for clinicians and institutional buyers Advanced Excel skills (v‑lookup, pivot tables, formulas) Experience with IQVIA, IPD Analytics, or similar data sources Strong communication and cross‑functional leadership skills Ability to manage multiple projects and prioritize effectively Experience in generic pharmaceutical marketing required; injectable experience preferred Proficiency in Microsoft Office and Power BI preferred Ability to work onsite in East Windsor, NJ and travel up to 20% Education & Experience Bachelor’s degree required; MBA preferred 5–8 years of experience in analytics, finance, generic pharmaceutical marketing, or product management Direct experience with generic injectables The starting base compensation range for this position is $150,000.00 to $175,000.00 depending on factors such as experience level, knowledge, skills, and abilities. Final compensation decisions will consider these and other relevant business needs. In addition to base salary, this position is eligible for an annual bonus, with target percentages varying by role. The total compensation package may also include discretionary incentives and role‑based monthly allowances (e.g., cell phone or car allowance, where applicable). Health and Welfare Offerings Medical Insurance: Choice of four Horizon Blue Cross Blue Shield of New Jersey plans —Premiums and coverage vary by plan. Prescription Coverage: Included with medical insurance Dental Insurance: Choice of three plans - DHMO, Core PPO, or Buy Up PPO plans. Vision Insurance: Choice of two plans - Base and Buy Up options. Life and AD&D Insurance: Company-paid Basic Life and AD&D (1x annual salary up to a specified maximum), with optional Supplemental coverage. Disability Insurance: Voluntary Short-Term Disability (employee-paid); Long‑Term Disability is company-paid. Flexible Spending Accounts (FSAs): Available for health care and dependent care expenses. Health Savings Account (HSA): Offered with HDHP enrollment; employee-funded. Voluntary Benefits: Identity Theft Protection, Critical Illness Insurance, Accident Insurance, and Legal Insurance (all employee-paid). Employee Assistance Program (EAP): Confidential support services at no cost. 401(k) Retirement Plan: Pre‑tax and Roth contribution options available, with company match; vesting applies. Paid Time Off: Includes vacation, PTO, and company holidays (varies by role and tenure). Employee Referral Program: $1,000 bonus for each qualifiedhire you refer. Physical Requirements OFFICE POSITION - While performing the duties of this job the employee is required to: • Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment • Specific vision abilities required by this job include close vision requirements due to computer work • Light to moderate lifting is required • Moderate noise (i.e. business office with computers, phone, and printers, light traffic). • Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Blood/Fluid Exposure Risk Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment. #J-18808-Ljbffr