eCommerce Advertising Analyst

Job Summary:

Westinghouse is looking for a results-driven Channel Ad Manager to own and grow our paid media presence across retail media networks. In this role, you will be responsible for planning, executing, and optimizing PPC and eCommerce advertising campaigns across Amazon, Home Depot, Lowe’s, Walmart and other emerging retail media platforms. You will work cross-functionally with Westinghouse’s creative, sales, and eCommerce teams to drive visibility, conversions, and profitable growth at the channel level.

Duties/Responsibilities:

• Plan, build, and manage paid advertising campaigns across key retail channels (Amazon, Home Depot, Lowe’s, Walmart, et al).
• Own campaign performance — monitor, analyze, and optimize bids, budgets, targeting, and creative to hit ROAS, TACOS, and revenue goals.
• Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy.
• Manage advertising budgets efficiently, allocating spend across channels and SKUs to maximize return.
• Collaborate with the eCommerce team to align ad strategy with promotions, product launches, and seasonal events.
• Build and present regular performance reports with clear insights and actionable recommendations for leadership.
• Stay current on platform updates, beta programs, and retail media trends to maintain a competitive edge.
• Identify new advertising opportunities across retail media networks and make recommendations for channel expansion.

Required Skills/Abilities:

• 3–5 years of hands-on experience managing retail media or PPC advertising campaigns.
• Proven experience with Amazon Advertising (Seller Central or Vendor Central), including Sponsored Ads and DSP.
• Strong analytical skills — comfortable pulling data, building reports, and making data-driven decisions.
• Proficiency with advertising dashboards, campaign management tools, and Excel/Google Sheets.
• Solid understanding of eCommerce fundamentals (product listings, conversion optimization, buy box dynamics).
• Excellent communication skills and ability to present campaign results to non-technical stakeholders.

Education and Experience:

• Bachelor’s Degree or Associate Degree in Business, Marketing, or related field or the equivalent in related work experience is preferred.
• 3-5 years related experience required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 25 pounds at times.

Compensation Package

• Strong benefits
• Multiple medical plans including HSA availability with company contributions
• Company paid disability & life insurance coverage
• Generous 401k matching
• Competitive pay
• Casual atmosphere/dog-friendly environment