Lifecycle Marketing Manager

Lifecycle Marketing Manager | High-Growth Fintech

The trucking and logistics industry keeps the global economy moving — but the payments infrastructure behind it hasn’t kept up.

We’re partnering exclusively with a high-growth fintech company that’s modernising payments for this critical sector. They’re building modern, intuitive financial tools for businesses that have historically been underserved — and lifecycle marketing sits right at the heart of their growth strategy.

They’re now hiring a Lifecycle Marketing Manager to take ownership of the full customer engagement journey — from onboarding and activation through to retention, expansion, and win-back.

This is not a “send campaigns and report on open rates” role. This is a hands-on builder role where you’ll design, test, and scale the lifecycle engine that keeps customers engaged every day.

What You’ll Be Doing

• Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back
• Build and optimise complex lifecycle journeys and automated workflows in HubSpot
• Use customer behaviour and product data to trigger highly targeted, personalised communications
• Run continuous A/B testing across subject lines, messaging, segmentation, timing, and creative
• Partner closely with Product, Sales, and Customer Success to improve the customer journey
• Analyse lifecycle and engagement data to drive measurable improvements in conversion and retention
• Leverage AI-driven tools to automate workflows and scale campaign execution

What We’re Looking For

• 4–6+ years experience in Lifecycle, CRM, or Email Marketing roles
• Strong hands-on experience building workflows and lifecycle journeys in HubSpot
• Proven ability to drive measurable outcomes across engagement, activation, or retention
• Highly analytical — comfortable working with data and running structured experiments
• A builder mindset — someone who enjoys creating systems from scratch and improving them over time
• Strong copywriting skills and attention to detail

Nice to have:

• Experience in fintech, payments, or B2B SaaS
• Exposure to product-led growth environments
• Experience working in high-growth startup environments

Why This Role Stands Out

• High ownership: Build and scale the lifecycle function, not maintain one
• Real impact: Your work directly influences retention, engagement, and revenue
• Modern tech stack: Strong investment in data, automation, and experimentation
• Fast-growth environment: Backed by leading investors and experienced operators
• Meaningful mission: Helping modernise financial tools for a critical, underserved industry
• Clear growth potential: Opportunity to shape the future of lifecycle marketing within the business

Location

📍 New York or San Francisco (office-based collaboration environment)

Interested?

If you're a lifecycle marketer who enjoys building automated journeys, testing relentlessly, and seeing the direct impact of your work — this could be a strong next step.

Apply directly or message me to learn more.