Salesforce Marketing Cloud Architect

Job Title: Salesforce Marketing Cloud Architect

Duration: 8+ Months (Possible extension)

Location: Denver, CO 80202

Remote Role

Responsibilities:

• Salesforce experience required!
• The Salesforce Marketing Cloud (MCE) Solution Architect is a critical execution and stabilization role for the Mercury Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across our CRM email, SMS, and lifecycle campaigns.
• Hands‑on Salesforce expertise into the heart of our marketing engine - specifically across data, audience architecture, automation, and personalization.
• We are not looking for a conceptual architect or deck‑builder. We need a builder‑architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences actually behave in production.
• Salesforce Architecture & Campaign Enablement (Primary Focus)
• Design and implement end‑to‑end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
• Architect scalable campaign frameworks that support high‑volume P360 email, lifecycle, and triggered communications.
• Translate business requirements into practical, buildable Salesforce architectures — including journeys, automations, data extensions, and personalization logic.
• Data, Audience & Personalization Expertise
• Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including Data extensions and relationships
• Suppression, prioritization, and eligibility rules
• Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems.
• Design and implement advanced personalization strategies, leveraging AMPscript, SQL, SSJS

Automation & Scale

• Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns.
• Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency.
• Troubleshoot automation failures, data mismatches, and journey issues quickly and independently.

Quality, Risk & Partnership

• Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
• Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch‑ready.
• Provide hands‑on support during high‑risk launches, fixes, and escalations.
• Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery.

Education/Experience:

• 5+ years of hands‑on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
• Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
• Strong command of Salesforce data models, audience segmentation, and personalization mechanics
• Proven experience with Salesforce automations and complex journeys
• SQL, AMPscript, SSJS
• Data Extensions and relational data design
• Demonstrated ability to design solutions that actually work in production — not just on paper