TikTok Brand Manager

Position: TikTok Brand Manager (Creator Partnerships, TikTok Strategy & Live Commerce)

Type: Full Time - Onsite in Costa Mesa, CA

Salary: TBD

Company Description:

WOLFpak is a family-owned backpack brand that began in a humble garage in Southern California in 2020. In just four years, we have grown into a globally recognized name, thanks to our founders’ relentless drive and vision. As a trendsetter in the market, WOLFpak offers innovative designs with a stylish twist and a variety of fresh colorways. Our signature personalized patches allow you to express your individuality, while our bags seamlessly blend cutting-edge design with functionality. For more information, visit WOLFpak.com.

Role Description:

This is a full-time, on-site role based in Costa Mesa, CA, for a TikTok Brand Manager. The TikTok Brand Manager will own WOLFpak’s TikTok strategy and creator ecosystem: recruiting and managing creators, designing platform-native campaigns, optimizing content for TikTok algorithms, coordinating TikTok Shop and in-app commerce opportunities, managing TikTok Lives (hosts, scheduling, run-of-show), and measuring performance to scale growth. The role requires close collaboration with creative, marketing, sales, and affiliate teams to maximize reach, engagement, live commerce conversions, and direct-response revenue on TikTok.

Key Responsibilities:

• Develop and execute WOLFpak’s TikTok strategy to drive awareness, engagement, and conversions.
• Recruit, onboard, and manage a network of TikTok creators and micro-influencers; negotiate partnerships and compensation.
• Design, brief, and oversee platform-native creative (short-form video, trends, challenges, UGC) aligned with WOLFpak’s brand identity.
• Plan, produce, and manage TikTok Live events: recruit and coordinate hosts, create schedules, produce run-of-show, manage live product demos and promotions, and ensure seamless technical execution.
• Coordinate TikTok campaigns with affiliate programs and integrate influencer activity into broader marketing and sales initiatives (including TikTok Shop where applicable).
• Monitor TikTok performance metrics, analyze trends, and iterate creative, live, and media strategies for optimization.
• Manage content calendars, creator and host deliverables, and approval workflows to ensure timely campaign execution.
• Build and maintain strong relationships with creators, live hosts, talent agencies, and platform reps.

Qualifications:

• Proven, hands-on experience managing brand presence and creator partnerships on TikTok.
• Hands-on experience producing and managing TikTok Lives, coordinating hosts, scripting/run-of-show, and driving live commerce results.
• Deep understanding of TikTok algorithms, trends, content formats, and best practices for viral and conversion-driven content.
• Experience with TikTok Shop, in-app commerce, or other native social commerce solutions is strongly preferred.
• Background in affiliate/partner management, influencer negotiation, or account management.
• Strong creative sensibility with ability to brief and oversee short-form video and live production.
• Excellent communication and relationship-building skills.
• Analytical mindset with experience using platform analytics and reporting tools to measure ROI and optimize campaigns.
• Organized, detail-oriented, and able to manage multiple creator/host relationships and campaign/live timelines.
• Passion for fitness/athletic lifestyle and previous brand experience preferred.

Skills:

TikTok Strategy, Creator Partnerships, TikTok Live Production & Host Coordination, Short-form Video Production, TikTok Shop & Social Commerce, Influencer Negotiation, Content Briefing, Trendspotting, Social Analytics, Campaign & Live Optimization, Cross-functional Collaboration, Affiliate Management, Brand Storytelling.

Location: Onsite in Costa Mesa, CA. Full-time.