Digital Advertising Specialist Job at Pinnacle Marketing Group in Bemidji

Digital Advertising Specialist

At Pinnacle Marketing Group, we build smart, intentional marketing strategies and paid advertising plays a key role in that.

We're looking for a Digital Advertising Specialist who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.

Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.

Essential Functions:

• Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
• Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
• Monitor budgets, pacing, and performance to hit client goals
• Optimize campaigns using data, testing, and audience insights
• Conduct keyword research, targeting, and A/B testing
• Collaborate on and provide input for landing page optimization to improve conversion rates
• Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
• Collaborate with internal team on strategy, creative, and messaging
• Support light programmatic/OTT/audio efforts

Requirements & Qualifications:

• 3+ years of hands-on experience with Google Ads and Meta Ads
• Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
• Proven ability to build, manage, and optimize campaigns independently
• Strong understanding of:
• Conversion tracking and attribution
• Campaign structure, bidding, and budget management
• Audience targeting, retargeting, and segmentation
• Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
• Ability to analyze performance, troubleshoot issues, and make clear optimizations
• Organized, detail-oriented, and able to manage multiple campaigns
• Clear, practical communication skills

Preferred Qualifications:

• Experience with programmatic, OTT, or streaming audio
• Agency or multi-account experience
• Familiarity with SEO or broader digital strategy