Persona is hiring: Brand Designer, Web in San Francisco

About Persona

Persona is the configurable identity platform built for businesses in a digital‑first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

About the Role

As a Senior Interactive Designer at Persona, you’ll join our growing Brand Studio and help define the next chapter of our brand across every digital touchpoint. With a primary focus on our marketing website, you’ll lead design exploration and guide how the site grows — working from early concepts through iteration and production, and setting the bar with thoughtful, well‑crafted digital experiences. This role requires close collaboration across teams, managing projects of varying scope and complexity cross‑functionally. With a rebrand just underway, this is a rare opportunity to shape our visual system at a foundational moment and make a lasting impact on Persona’s brand.

What you’ll do at Persona

• Design and deliver category-defining digital experiences across our marketing website and interactive touchpoints, including event activations, micro-sites, and digital collateral.
• Lead the direction of our marketing website through alignment on strategy, guiding day‑to‑day execution with the web team, and rethinking how our brand comes to life across interactive surfaces.
• Partner with design and engineering to turn bold concepts into refined prototypes and polished, production-ready experiences.
• Raise the bar for craft across the brand team and influence how our brand shows up within product.
• Champion a culture of feedback and collaboration, engaging designers, cross‑functional partners, and executive stakeholders.
• Develop a deep understanding of Persona’s brand and play a defining role in where it goes next.

What you’ll bring to Persona

• A standout interactive portfolio that reflects a deep passion for craft and technology, grounded in clear understanding of audience behavior and motivation.
• 7+ years of experience in agency or in‑house environments, focused on digital experiences and marketing website design.
• Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences.
• A drive to build cohesive visual systems — and the curiosity to push beyond the status quo, regardless of scale or precedent.
• The ability to self‑direct in a fast‑moving environment, managing multiple workstreams while keeping stakeholders aligned.
• A collaborative mindset and strong communication skills, with confidence presenting work and decisions to cross‑functional partners and executive stakeholders.
• Fluency in industry‑standard tools and producing production-ready files. We work with Adobe Creative Cloud, Figma, Notion, and AI and prototyping tools (such as Cursor, Claude Code, ProtoPie, etc.). Experience with AI, code‑based animation, or emerging technologies is a strong plus.

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, and more. These benefits are available to full‑time employees.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. We aim to strengthen our business and relationships by putting people first and celebrating diversity and inclusiveness regardless of race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.