Marketing Manager, Integrated Campaigns & Field Marketing
GoFormz, San Diego, CA, United States
Role Overview
The Manager, Integrated Campaigns & Field Marketing is responsible for planning and executing the programs that drive pipeline for GoFormz. This role spans multi-channel campaign execution and field marketing, with a focus on Construction and Energy enterprise accounts.
Reporting to the Senior Manager, Product & Content Marketing, this role works in close coordination with the demand generation, SDR, and sales teams to ensure campaigns and field programs are aligned to account targets and built for pipeline impact.
The ideal candidate brings hands-on experience running B2B campaigns and field events, a strong sense of project ownership, and a clear understanding of how marketing programs connect to revenue. You know how to run an event end to end, how to leverage it for pipeline, and how to stay on leads until they move. You treat events and campaigns as assets to be activated — not boxes to be checked.
What You Own
Integrated campaign execution — multi-channel programs across email, paid, content, and events that support the demand gen and ABX motion. Field marketing and event production — end-to-end logistics and activation for conferences, hosted events, and executive roundtables. You own the playbook and the follow-through. Event ROI and lead follow-up — tracking engagement from event contacts, coordinating rapid follow-up with the SDR team, and making sure no lead goes cold after an event wraps. Campaign asset coordination — working with content and design resources to ensure programs have what they need to launch on time. Sales and marketing activation — acting as the glue between event and campaign activity and the sales team, making sure they are equipped and engaged around every program.
Duties and Responsibilities Integrated Campaign Execution Build and manage integrated campaign programs aligned to the ABX motion — coordinating paid, email, content, and event channels around shared account targets. Align campaign programs with the SDR outbound motion, coordinating with the demand generation team on sequencing, account targeting, and timing. Partner with the Director of ABM on campaign sequencing, audience targeting, and program structure. Manage campaign timelines and asset production, coordinating across content, design, and web resources to hit launch dates. Track campaign engagement and report on performance metrics, identifying what is working and where to optimize.
Field Marketing and Event Production Own end-to-end event production for field marketing programs — from venue logistics and vendor management to attendee experience and on-site execution. Manage event timelines, budgets, and vendor relationships with precision. Keep the team informed and on track. Coordinate event enablement across the organization — ensuring sales, SDRs, and leadership are activated and prepared for each event. Develop and maintain the event playbook, including pre-event planning, on-site operations, and post-event follow-up standards. Build out the content module for each event — treating events as reusable marketing assets that generate content, social proof, and pipeline opportunities beyond the live date.
Lead Follow-Up and Pipeline Contribution Own the post-event and post-campaign lead process — tracking engagement, maintaining the meeting tracker, and coordinating follow-up with the SDR team inside defined SLA windows. Manage contact lists from events and programs in Salesforce and Marketo, ensuring proper routing, tagging, and lead scoring. Participate in bi-weekly demand gen syncs with the SDR Manager to review event contacts, engagement status, and conversion rates. Report on field marketing and campaign contribution to pipeline in the weekly marketing team standup and Core 7 dashboard.
Sales Enablement and Cross-Functional Alignment Support sales and SDR teams with campaign context, event materials, and follow-up coordination as directed by the demand generation and product marketing leads. Support the development of sales-facing campaign and event recaps with clear pipeline context and next-step guidance.
Required Skills and Qualifications Program management fluency —
you run multiple workstreams simultaneously without dropping the ball. You have a system, you document it, and you share it. Other people can pick up where you left off.
Event production experience —
you have run events from scratch, not just supported them. You know how to manage vendors, timelines, and budgets, and you understand the difference between producing an event and activating it for pipeline.
Campaign execution skills —
hands-on experience building and launching multi-channel campaigns in a B2B environment. Familiarity with Marketo or equivalent marketing automation platforms.
Pipeline mindset —
you understand why events and campaigns exist: to generate revenue. You think about ROI, you track follow-up, and you are not satisfied until a contact becomes a conversation.
Organized and detail-oriented —
nothing falls through the cracks on your watch. You maintain clean project trackers, clear communication, and thorough documentation.
AI-forward working style —
you use AI tools to move faster: campaign briefs, content drafts, event recaps, and research. You are always looking for ways to compress the work without sacrificing quality.
3+ years of B2B marketing experience with direct responsibility for campaign execution and/or field marketing. SaaS or enterprise software background preferred.
Education Bachelor’s degree in Marketing, Business, Communications, or related field required.
Tools and Technology Candidates should have working knowledge of the following or close equivalents:
Marketo — campaign programs, lead routing, and nurture flows Salesforce — contact and lead management, campaign tracking LinkedIn Campaign Manager — event promotion and account-based targeting GA4 — traffic and conversion tracking Project management tools (Asana, Monday, Notion, or equivalent) Amplemarket or equivalent — SDR sequence coordination
Benefits Compensation range:
$105,000- $142,000 annually 401(k) with a company match. Employee medical and dental paid by the company; you just cover vision. 4 weeks (160 hours) accrued paid vacation in your first year. Monthly wellness reimbursement option. We have a fantastic team that gets stuff done and is fun to work with! The environment is fast pace, so you will see the results of your work immediately. You will have plenty of opportunities to use and learn cutting-edge technologies.
The Manager, Integrated Campaigns & Field Marketing is responsible for planning and executing the programs that drive pipeline for GoFormz. This role spans multi-channel campaign execution and field marketing, with a focus on Construction and Energy enterprise accounts.
Reporting to the Senior Manager, Product & Content Marketing, this role works in close coordination with the demand generation, SDR, and sales teams to ensure campaigns and field programs are aligned to account targets and built for pipeline impact.
The ideal candidate brings hands-on experience running B2B campaigns and field events, a strong sense of project ownership, and a clear understanding of how marketing programs connect to revenue. You know how to run an event end to end, how to leverage it for pipeline, and how to stay on leads until they move. You treat events and campaigns as assets to be activated — not boxes to be checked.
What You Own
Integrated campaign execution — multi-channel programs across email, paid, content, and events that support the demand gen and ABX motion. Field marketing and event production — end-to-end logistics and activation for conferences, hosted events, and executive roundtables. You own the playbook and the follow-through. Event ROI and lead follow-up — tracking engagement from event contacts, coordinating rapid follow-up with the SDR team, and making sure no lead goes cold after an event wraps. Campaign asset coordination — working with content and design resources to ensure programs have what they need to launch on time. Sales and marketing activation — acting as the glue between event and campaign activity and the sales team, making sure they are equipped and engaged around every program.
Duties and Responsibilities Integrated Campaign Execution Build and manage integrated campaign programs aligned to the ABX motion — coordinating paid, email, content, and event channels around shared account targets. Align campaign programs with the SDR outbound motion, coordinating with the demand generation team on sequencing, account targeting, and timing. Partner with the Director of ABM on campaign sequencing, audience targeting, and program structure. Manage campaign timelines and asset production, coordinating across content, design, and web resources to hit launch dates. Track campaign engagement and report on performance metrics, identifying what is working and where to optimize.
Field Marketing and Event Production Own end-to-end event production for field marketing programs — from venue logistics and vendor management to attendee experience and on-site execution. Manage event timelines, budgets, and vendor relationships with precision. Keep the team informed and on track. Coordinate event enablement across the organization — ensuring sales, SDRs, and leadership are activated and prepared for each event. Develop and maintain the event playbook, including pre-event planning, on-site operations, and post-event follow-up standards. Build out the content module for each event — treating events as reusable marketing assets that generate content, social proof, and pipeline opportunities beyond the live date.
Lead Follow-Up and Pipeline Contribution Own the post-event and post-campaign lead process — tracking engagement, maintaining the meeting tracker, and coordinating follow-up with the SDR team inside defined SLA windows. Manage contact lists from events and programs in Salesforce and Marketo, ensuring proper routing, tagging, and lead scoring. Participate in bi-weekly demand gen syncs with the SDR Manager to review event contacts, engagement status, and conversion rates. Report on field marketing and campaign contribution to pipeline in the weekly marketing team standup and Core 7 dashboard.
Sales Enablement and Cross-Functional Alignment Support sales and SDR teams with campaign context, event materials, and follow-up coordination as directed by the demand generation and product marketing leads. Support the development of sales-facing campaign and event recaps with clear pipeline context and next-step guidance.
Required Skills and Qualifications Program management fluency —
you run multiple workstreams simultaneously without dropping the ball. You have a system, you document it, and you share it. Other people can pick up where you left off.
Event production experience —
you have run events from scratch, not just supported them. You know how to manage vendors, timelines, and budgets, and you understand the difference between producing an event and activating it for pipeline.
Campaign execution skills —
hands-on experience building and launching multi-channel campaigns in a B2B environment. Familiarity with Marketo or equivalent marketing automation platforms.
Pipeline mindset —
you understand why events and campaigns exist: to generate revenue. You think about ROI, you track follow-up, and you are not satisfied until a contact becomes a conversation.
Organized and detail-oriented —
nothing falls through the cracks on your watch. You maintain clean project trackers, clear communication, and thorough documentation.
AI-forward working style —
you use AI tools to move faster: campaign briefs, content drafts, event recaps, and research. You are always looking for ways to compress the work without sacrificing quality.
3+ years of B2B marketing experience with direct responsibility for campaign execution and/or field marketing. SaaS or enterprise software background preferred.
Education Bachelor’s degree in Marketing, Business, Communications, or related field required.
Tools and Technology Candidates should have working knowledge of the following or close equivalents:
Marketo — campaign programs, lead routing, and nurture flows Salesforce — contact and lead management, campaign tracking LinkedIn Campaign Manager — event promotion and account-based targeting GA4 — traffic and conversion tracking Project management tools (Asana, Monday, Notion, or equivalent) Amplemarket or equivalent — SDR sequence coordination
Benefits Compensation range:
$105,000- $142,000 annually 401(k) with a company match. Employee medical and dental paid by the company; you just cover vision. 4 weeks (160 hours) accrued paid vacation in your first year. Monthly wellness reimbursement option. We have a fantastic team that gets stuff done and is fun to work with! The environment is fast pace, so you will see the results of your work immediately. You will have plenty of opportunities to use and learn cutting-edge technologies.