Marketing Account Manager
Allegra Marketing • Print • Mail, Plymouth, MI, United States
Job Description
Purpose
The Marketing Account Manager is responsible for the quality, growth, and profitability of the company’s client relationships by ensuring our services and solutions are delivered in alignment with each client’s objectives and key strategies.
Success in this role is measured by client satisfaction, retention, growth, and profitability. This is a full-time position involving all aspects of the profession, including (but not limited to):
Key Responsibilities
Formulate and oversee strategic creative marketing campaign proposals, both print and digital, including marketing plans and multi-media initiatives. Manage a variety of marketing projects and budgets, including trade shows/events, print projects, multi-media advertising, social media content, PR, branded merchandise, and more. Concept and produce creative client materials including marketing plans, presentations, reports, communication documents, news releases, and messaging documents that engage key stakeholders. Assess client needs and serve as the client champion, developing service programs and communication paths between clients and appropriate internal departments. Serve as the primary point of contact for all marketing requests and initiatives, working with in-house teams and third-party vendors to develop and deliver marketing materials and execute marketing campaigns. Review and resolve issues with clients and appropriate internal departments to ensure timely and effective solutions. Collaborate with internal and external partners to solve client challenges and deliver strategic solutions. Build and maintain long-lasting relationships with clients and third-party vendors. Prepare and present monthly and quarterly marketing ROI reports for all assigned accounts. Demonstrate creative thought leadership through campaign examples and a diverse portfolio. Effectively contribute to all aspects of campaigns from concept development through execution, including creative development, traditional media, and digital/social media initiatives.
Desired Skills & Qualifications
Bachelor’s degree (preferred) in Marketing, Advertising, or a related field 7+ years of creative marketing and/or agency account management experience with vendor and creative team collaboration High working knowledge of account management, including managing monthly plans and ensuring all activities are completed on time and within budget Ability to understand client needs, strategically overcome objections and concerns, and interpret and communicate action plans clearly Strong verbal, written, and presentation skills with a positive and collaborative personality Excellent creative writing skills, with the ability to craft compelling marketing copy, campaign messaging, and client-facing content across print and digital platforms Ability to work independently and as part of a team to meet deadlines Strong planning, organizational, and execution skills Experience managing multiple projects while balancing competing priorities and working efficiently under pressure Knowledge of current digital marketing trends and the ability to apply innovative tactics to client campaigns Proficiency in Microsoft Word, Excel, and PowerPoint (Microsoft Teams experience a plus) Self-motivated, strong conceptual thinker with a proactive mindset Strong multitasking ability across multiple accounts and initiatives Detail-oriented with strong follow-through
Why Join Us?
If you enjoy being creative, thrive in a fun and collaborative culture, and want to grow with a fast-paced agency, this is the opportunity for you!
We look forward to meeting you!
Success in this role is measured by client satisfaction, retention, growth, and profitability. This is a full-time position involving all aspects of the profession, including (but not limited to):
Key Responsibilities
Formulate and oversee strategic creative marketing campaign proposals, both print and digital, including marketing plans and multi-media initiatives. Manage a variety of marketing projects and budgets, including trade shows/events, print projects, multi-media advertising, social media content, PR, branded merchandise, and more. Concept and produce creative client materials including marketing plans, presentations, reports, communication documents, news releases, and messaging documents that engage key stakeholders. Assess client needs and serve as the client champion, developing service programs and communication paths between clients and appropriate internal departments. Serve as the primary point of contact for all marketing requests and initiatives, working with in-house teams and third-party vendors to develop and deliver marketing materials and execute marketing campaigns. Review and resolve issues with clients and appropriate internal departments to ensure timely and effective solutions. Collaborate with internal and external partners to solve client challenges and deliver strategic solutions. Build and maintain long-lasting relationships with clients and third-party vendors. Prepare and present monthly and quarterly marketing ROI reports for all assigned accounts. Demonstrate creative thought leadership through campaign examples and a diverse portfolio. Effectively contribute to all aspects of campaigns from concept development through execution, including creative development, traditional media, and digital/social media initiatives.
Desired Skills & Qualifications
Bachelor’s degree (preferred) in Marketing, Advertising, or a related field 7+ years of creative marketing and/or agency account management experience with vendor and creative team collaboration High working knowledge of account management, including managing monthly plans and ensuring all activities are completed on time and within budget Ability to understand client needs, strategically overcome objections and concerns, and interpret and communicate action plans clearly Strong verbal, written, and presentation skills with a positive and collaborative personality Excellent creative writing skills, with the ability to craft compelling marketing copy, campaign messaging, and client-facing content across print and digital platforms Ability to work independently and as part of a team to meet deadlines Strong planning, organizational, and execution skills Experience managing multiple projects while balancing competing priorities and working efficiently under pressure Knowledge of current digital marketing trends and the ability to apply innovative tactics to client campaigns Proficiency in Microsoft Word, Excel, and PowerPoint (Microsoft Teams experience a plus) Self-motivated, strong conceptual thinker with a proactive mindset Strong multitasking ability across multiple accounts and initiatives Detail-oriented with strong follow-through
Why Join Us?
If you enjoy being creative, thrive in a fun and collaborative culture, and want to grow with a fast-paced agency, this is the opportunity for you!
We look forward to meeting you!