Business Development Representative - Forma
Autodesk, Denver, CO, United States
Business Development Representative - Forma
The Business Development Representative - Forma is responsible for owning lead generation and qualification activities while providing advanced sales support for complex requests. This role serves as a key point of contact across the early stages of the sales lifecycle, partnering closely with sales, finance, legal, and go-to-market teams to support quotations, pricing, contract processes, and order fulfillment. The BDR operates with a high degree of independence, applying sound judgment to resolve issues, make recommendations, and ensure compliance with internal processes, while delivering an exceptional customer experience. Key Responsibilities
Own outbound and inbound lead generation activities, qualifying prospects and advancing early-stage pipeline through targeted outreach and CRM-driven insights. Identify high-quality opportunities and schedule sales meetings or events for assigned accounts. Apply judgment to assess prospect needs, resolve issues, and make recommendations to progress opportunities. Pass well-qualified leads to the appropriate sales teams or partners in alignment with coverage and routing models. Maintain accurate and up-to-date customer and pipeline data in CRM systems, including lead routing, activity tracking, follow-ups, and reporting. Leverage CRM dashboards and analytics to identify trends, prioritize outreach, and uncover new opportunities. Provide advanced sales support for prospecting and opportunity activities, including inbound demand response, contract and pricing assistance, and order fulfillment coordination. Serve as a point of contact for complex support requests, ensuring timely resolution and process compliance. Collaborate with Finance, Legal, and GTM teams to support quotations, price negotiations, and contract development. Work independently on moderately complex assignments, receiving minimal day-to-day instruction. Coordinate and lead cross-functional activities with diverse internal stakeholders, demonstrating strong communication and leadership skills. Required Experience & Qualifications
35 years of experience in business development, sales development, inside sales, or a related commercial role. Demonstrated experience in lead generation, qualification, and early-stage pipeline development. Strong proficiency with CRM systems (e.g., Salesforce or equivalent), including pipeline management and reporting. Proven ability to manage multiple priorities independently while meeting deadlines. Strong customer service mindset with the ability to understand customer needs and provide proactive solutions. Preferred Qualifications
Experience supporting complex sales motions, including pricing, contracts, and order processing. Experience working in a matrixed, cross-functional environment. Familiarity with B2B SaaS or technology sales environments. Strong analytical skills and comfort using CRM dashboards and data to guide decisions. Bachelor's degree in Business, Marketing, or a related field (or equivalent practical experience).
The Business Development Representative - Forma is responsible for owning lead generation and qualification activities while providing advanced sales support for complex requests. This role serves as a key point of contact across the early stages of the sales lifecycle, partnering closely with sales, finance, legal, and go-to-market teams to support quotations, pricing, contract processes, and order fulfillment. The BDR operates with a high degree of independence, applying sound judgment to resolve issues, make recommendations, and ensure compliance with internal processes, while delivering an exceptional customer experience. Key Responsibilities
Own outbound and inbound lead generation activities, qualifying prospects and advancing early-stage pipeline through targeted outreach and CRM-driven insights. Identify high-quality opportunities and schedule sales meetings or events for assigned accounts. Apply judgment to assess prospect needs, resolve issues, and make recommendations to progress opportunities. Pass well-qualified leads to the appropriate sales teams or partners in alignment with coverage and routing models. Maintain accurate and up-to-date customer and pipeline data in CRM systems, including lead routing, activity tracking, follow-ups, and reporting. Leverage CRM dashboards and analytics to identify trends, prioritize outreach, and uncover new opportunities. Provide advanced sales support for prospecting and opportunity activities, including inbound demand response, contract and pricing assistance, and order fulfillment coordination. Serve as a point of contact for complex support requests, ensuring timely resolution and process compliance. Collaborate with Finance, Legal, and GTM teams to support quotations, price negotiations, and contract development. Work independently on moderately complex assignments, receiving minimal day-to-day instruction. Coordinate and lead cross-functional activities with diverse internal stakeholders, demonstrating strong communication and leadership skills. Required Experience & Qualifications
35 years of experience in business development, sales development, inside sales, or a related commercial role. Demonstrated experience in lead generation, qualification, and early-stage pipeline development. Strong proficiency with CRM systems (e.g., Salesforce or equivalent), including pipeline management and reporting. Proven ability to manage multiple priorities independently while meeting deadlines. Strong customer service mindset with the ability to understand customer needs and provide proactive solutions. Preferred Qualifications
Experience supporting complex sales motions, including pricing, contracts, and order processing. Experience working in a matrixed, cross-functional environment. Familiarity with B2B SaaS or technology sales environments. Strong analytical skills and comfort using CRM dashboards and data to guide decisions. Bachelor's degree in Business, Marketing, or a related field (or equivalent practical experience).