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Content Strategist - Luxury Design and Hospitality

HR Transformed, New York, NY, United States


Content Strategist, Digital at DADA Goldberg

Luxury design and hospitality portfolio

Full-Time Position - NYC Based

DADA Digital, the digital division of DADA Goldberg, is seeking a Content Strategist to join our social media team. This role plays a key part in shaping and executing digital strategies for multiple clients, and ensuring an ambitious, creative and engaging social media presence.

The ideal candidate has an excellent eye for aesthetics, a passion for luxury design and hospitality, and deep experience in end-to-end content calendar creation, content capture, creative concept ideation, and creative production.

This role will be based in New York City with a flexible/hybrid schedule and will support clients in luxury design, real estate, architecture, and hospitality.

Responsibilities

Content Management & Execution Build and own detailed monthly content calendars for multiple clients, anchored in client priorities, campaign objectives, PR messaging, and platform trends Lead end-to-end content calendar creation from creative concept through publishing Develop creative concepts and ideate social media content across Instagram, TikTok, LinkedIn Write compelling, on-brand copy for posts, Stories, and Reels across all platforms Track, analyze, and report on key social media metrics, providing actionable insights to optimize strategy Identify opportunities for influencer partnerships aligned with campaign goals and brand needs Oversee content production workflows and delivery tracking via Asana Creative & Content Production

iPhone content capture on-site with clients, including photo and video, for use across client social channels Support the internal creative team, clients, and freelancers with creative production, including pre-production and on set support for professional photo and video shoots Apply strong judgment on visual storytelling, grid composition, and brand voice across platforms Contribute to maintaining a high creative bar across assigned accounts, ensuring content aligns with DADA's visual and editorial standards Ensure content is consistently optimized for engagement and platform best practices Client Relations & Account Management

Serve as the primary client contact for day-to-day strategy and execution Prepare and lead bi-weekly client meetings, including reviewing and/or creating agendas, recaps, and actionable next steps Facilitate client approvals on creative content through email, Slack, or calls, ensuring deadlines are met Required Skills and Experience

Bachelor's degree in Marketing, Communications, or a related field 4+ years of agency experience managing social media for multiple clients simultaneously Strong understanding of social media platforms (Instagram, TikTok, LinkedIn, X), trends, and performance metrics Proven experience with end-to-end content calendar creation and ownership across multiple accounts Hands-on experience with content capture and creative production An excellent eye for aesthetics and luxury brand visual storytelling Proficiency in social media management and optimization tools such as Canva, Asana Proven ability to manage multiple projects and deadlines in a fast-paced environment Excellent written and verbal communication skills Exceptional attention to detail and organizational skills Preferred Qualifications

Experience working with clients in design, hospitality, architecture, and/or real estate Familiarity with influencer marketing and partnership strategies A genuine passion for design, interiors, hospitality, and visual culture Video editing experience Experience prepping creative briefs

DADA Goldberg offers a salary range of $80-90k base for this role along with competitive benefits, paid time off, and more.

This role is ideal for a strategic, creative thinker who thrives in a fast-paced, client-focused environment and is passionate about creating beautiful, engaging digital content. If that sounds like you, we'd love to hear from you.