Director Product Marketing

Director of Product Marketing We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. We are looking for a Director of Product Marketing to join our team and play a key role in shaping our product marketing function and accelerating our enterprise growth efforts. This is a highly strategic and visible role, partnering closely with Sales, Revenue Operations, Product, Actuarial, and other marketing functions to develop positioning and messaging, sales enablement content, product packaging and pricing, and product launch planning and execution. We are looking for candidates with B2B2C product marketing experience, with a deep understanding of the employer health benefits market, particularly from the broker/consultants' perspective, and a passion for innovation in healthcare. Responsibilities: Product Marketing Strategy & Leadership Customer Research & Persona Development Positioning & Messaging Competitive Landscape Intelligence Sales Enablement Product Packaging & Pricing Partner Marketing Product Launch Planning & Execution GTM Retrospectives Marketing Influence Qualifications: Required Skills and Abilities 57 years of experience in employer health benefits with B2B product marketing experience and/or as a broker/consultant Exceptional written, verbal, and visual communication abilities across various mediums and assets used in the sales and marketing processes Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration, and influence Well versed in macro healthcare trends and how they impact the employer market A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments Centivo Values: Resilient This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don't give up. Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon. Positive We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive. Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com. Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.