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Digital Business Analyst (Minneapolis)

ITR Group, Minneapolis, MN, United States


Opportunity available for

Digital Business Analyst

to define, document, and translate business needs into clear, delivery-ready requirements. This role is heavily focused on

Digital Asset Management (DAM)

and modular content enablement, ensuring workflows, metadata, and integrations are clearly defined for delivery teams.

Key Responsibilities

Requirements Definition Elicit and document business and functional requirements for DAM platforms Define metadata standards, taxonomy, and content lifecycle processes Translate epics into user stories, features, and acceptance criteria Ensure requirements are clear, testable, and aligned with business objectives

Workflow & Process Design Map end-to-end content workflows (intake, creation, approval, publishing, expiration) Document current-state and future-state processes Identify dependencies, constraints, and risks

Modular Content Enablement Define structured content models including templates, modules, and components Establish field-level requirements (e.g., headline, body, CTA, images, legal) Support versioning, updates, and QA processes

Integration & Activation Define requirements for system integrations across platforms Ensure governance rules for content usage, approvals, and expiration Document compliance, traceability, and audit requirements

Delivery & Validation Support Support backlog refinement with clear, actionable user stories Collaborate with UX, architecture, and engineering teams Assist with UAT and validate delivered functionality against requirements

Future Capabilities Contribute to requirements for personalization, analytics, and automation initiatives Support evolving digital capabilities and platform enhancements

Key Deliverables Process maps and workflow documentation User stories and acceptance criteria Metadata and taxonomy documentation UAT scenarios and validation artifacts

Required Qualifications 5+ years of experience as a Business Analyst on enterprise platforms Strong experience with

Digital Asset Management (DAM)

or CMS platforms Hands-on experience with

Adobe Experience Manager (AEM)

and Adobe Assets Experience supporting digital marketing or content-driven platforms Strong background in requirements gathering, documentation, and workflow design Experience working in Agile and/or Waterfall environments Familiarity with metadata, taxonomy, and content lifecycle management Excellent communication and stakeholder management skills

ITR Group offers a competitive compensation and benefits package, including medical, dental, and 401(k) for eligible employees. The W2 pay range for this type of role is approximately $60..00 - $65.00 per billable hour. This range is an estimate and not a guarantee of compensation. The final rate will be determined by factors such as experience, market trends, and specific job assignments. Discover more about how ITR Group connects top talent with leading client opportunities.