Senior marketing automation Manager (Pleasanton)
SPECTRAFORCE, Pleasanton, CA, United States
Title: Senior Marketing Automation Manager
Location: Pleasanton, CA - 50% onsite
Duration: 9 Months
About the Team We are a team of analytical thinkers and technical architects who power our global marketing engine. We don’t just manage tools; we build the scalable systems that connect Marketing to Sales. Our mission is to transform complex technical requirements into seamless, user-friendly workflows. We are committed to building a world-class, AI-ready infrastructure that empowers our marketers to reach their full potential. About the Role Do you enjoy bringing clarity to complex systems? We are looking for a
Senior Marketing Automation Manager
for a contract engagement to help us evolve our core marketing tech stack. In this role, you will be a
key technical contributor
to our Marketo foundation, helping to ensure our systems are robust and our processes are clearly documented. A primary focus of this contract will be executing the migration of our Marketo inventory from our legacy instance to a new environment, ensuring data integrity and monitoring performance throughout the transition. This role is a blend of hands-on execution, system design, and team enablement. Key Responsibilities Migration Execution & Inventory Management:
Lead the technical transfer of Marketo programs, assets, and logic from the legacy instance to the new foundation. Instance Monitoring:
Actively monitor the cutover period between the old and new instances to ensure 100% campaign continuity and zero lead leakage. Platform Optimization:
Maintain, optimize, and scale our core Marketo instance and foundational marketing automation infrastructure. Documentation:
Own the creation, maintenance, and delivery of clear, comprehensive documentation for marketing operations processes and platforms. AI Foundations:
Help us build the foundation for AI orchestration by identifying and implementing AI-driven features that improve automation efficiency and operational workflows. Cross-Functional Collaboration:
Collaborate with teams across marketing, sales, and MarTech to make sure our systems talk to each other and support real business needs. Troubleshooting:
Resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking. Efficiency Gains:
Identify opportunities for automation and efficiency gains in marketing operations. About You Minimum Qualifications Experience:
10+ years in Marketing Automation or Operations, with a background in managing enterprise-scale Marketo instances. Technical Mastery:
Deep knowledge of Marketo and Salesforce, specifically regarding system architecture and its business impact. Migration Expertise:
Proven experience mapping data schemas and executing complex system migrations. Curiosity for AI:
A passion for AI in MarTech and an interest in implementing AI functionalities to drive efficiency. Communication Skills:
An ability to translate technical puzzles into simple, actionable guides for your teammates. Problem-Solving Skills:
A high attention to detail and a passion for building solutions that are built to last. Environment:
Comfortable working in a fast-paced, cross-functional environment. Preferred Qualifications Background in managing marketing tech stacks within a complex or global organization. Familiarity with lead scoring and routing models. Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies. Project management experience or certification.
About the Team We are a team of analytical thinkers and technical architects who power our global marketing engine. We don’t just manage tools; we build the scalable systems that connect Marketing to Sales. Our mission is to transform complex technical requirements into seamless, user-friendly workflows. We are committed to building a world-class, AI-ready infrastructure that empowers our marketers to reach their full potential. About the Role Do you enjoy bringing clarity to complex systems? We are looking for a
Senior Marketing Automation Manager
for a contract engagement to help us evolve our core marketing tech stack. In this role, you will be a
key technical contributor
to our Marketo foundation, helping to ensure our systems are robust and our processes are clearly documented. A primary focus of this contract will be executing the migration of our Marketo inventory from our legacy instance to a new environment, ensuring data integrity and monitoring performance throughout the transition. This role is a blend of hands-on execution, system design, and team enablement. Key Responsibilities Migration Execution & Inventory Management:
Lead the technical transfer of Marketo programs, assets, and logic from the legacy instance to the new foundation. Instance Monitoring:
Actively monitor the cutover period between the old and new instances to ensure 100% campaign continuity and zero lead leakage. Platform Optimization:
Maintain, optimize, and scale our core Marketo instance and foundational marketing automation infrastructure. Documentation:
Own the creation, maintenance, and delivery of clear, comprehensive documentation for marketing operations processes and platforms. AI Foundations:
Help us build the foundation for AI orchestration by identifying and implementing AI-driven features that improve automation efficiency and operational workflows. Cross-Functional Collaboration:
Collaborate with teams across marketing, sales, and MarTech to make sure our systems talk to each other and support real business needs. Troubleshooting:
Resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking. Efficiency Gains:
Identify opportunities for automation and efficiency gains in marketing operations. About You Minimum Qualifications Experience:
10+ years in Marketing Automation or Operations, with a background in managing enterprise-scale Marketo instances. Technical Mastery:
Deep knowledge of Marketo and Salesforce, specifically regarding system architecture and its business impact. Migration Expertise:
Proven experience mapping data schemas and executing complex system migrations. Curiosity for AI:
A passion for AI in MarTech and an interest in implementing AI functionalities to drive efficiency. Communication Skills:
An ability to translate technical puzzles into simple, actionable guides for your teammates. Problem-Solving Skills:
A high attention to detail and a passion for building solutions that are built to last. Environment:
Comfortable working in a fast-paced, cross-functional environment. Preferred Qualifications Background in managing marketing tech stacks within a complex or global organization. Familiarity with lead scoring and routing models. Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies. Project management experience or certification.