Lifecycle Marketing Manager (Sonoma)
Altura Partners Ltd, Sonoma, CA, United States
Lifecycle Marketing Manager | High-Growth Fintech
The trucking and logistics industry keeps the global economy moving — but the payments infrastructure behind it hasn’t kept up.
We’re partnering exclusively with a high-growth fintech company that’s modernising payments for this critical sector. They’re building modern, intuitive financial tools for businesses that have historically been underserved — and lifecycle marketing sits right at the heart of their growth strategy.
They’re now hiring a Lifecycle Marketing Manager to take ownership of the full customer engagement journey — from onboarding and activation through to retention, expansion, and win-back.
This is not a “send campaigns and report on open rates” role. This is a hands-on builder role where you’ll design, test, and scale the lifecycle engine that keeps customers engaged every day.
What You’ll Be Doing
Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back Build and optimise complex lifecycle journeys and automated workflows in HubSpot Use customer behaviour and product data to trigger highly targeted, personalised communications Run continuous A/B testing across subject lines, messaging, segmentation, timing, and creative Partner closely with Product, Sales, and Customer Success to improve the customer journey Analyse lifecycle and engagement data to drive measurable improvements in conversion and retention Leverage AI-driven tools to automate workflows and scale campaign execution
What We’re Looking For
4–6+ years
experience in Lifecycle, CRM, or Email Marketing roles Strong hands-on experience building workflows and lifecycle journeys in HubSpot Proven ability to drive measurable outcomes across engagement, activation, or retention Highly analytical — comfortable working with data and running structured experiments A builder mindset — someone who enjoys creating systems from scratch and improving them over time Strong copywriting skills and attention to detail
Nice to have:
Experience in fintech, payments, or B2B SaaS Exposure to product-led growth environments Experience working in high-growth startup environments
Why This Role Stands Out
High ownership :
Build and scale the lifecycle function, not maintain one Real impact :
Your work directly influences retention, engagement, and revenue Modern tech stack :
Strong investment in data, automation, and experimentation Fast-growth environment :
Backed by leading investors and experienced operators Meaningful mission :
Helping modernise financial tools for a critical, underserved industry Clear growth potential :
Opportunity to shape the future of lifecycle marketing within the business
Location
New York or San Francisco (office-based collaboration environment)
Interested?
If you're a lifecycle marketer who enjoys building automated journeys, testing relentlessly, and seeing the direct impact of your work — this could be a strong next step.
Apply directly or message me to learn more.
The trucking and logistics industry keeps the global economy moving — but the payments infrastructure behind it hasn’t kept up.
We’re partnering exclusively with a high-growth fintech company that’s modernising payments for this critical sector. They’re building modern, intuitive financial tools for businesses that have historically been underserved — and lifecycle marketing sits right at the heart of their growth strategy.
They’re now hiring a Lifecycle Marketing Manager to take ownership of the full customer engagement journey — from onboarding and activation through to retention, expansion, and win-back.
This is not a “send campaigns and report on open rates” role. This is a hands-on builder role where you’ll design, test, and scale the lifecycle engine that keeps customers engaged every day.
What You’ll Be Doing
Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back Build and optimise complex lifecycle journeys and automated workflows in HubSpot Use customer behaviour and product data to trigger highly targeted, personalised communications Run continuous A/B testing across subject lines, messaging, segmentation, timing, and creative Partner closely with Product, Sales, and Customer Success to improve the customer journey Analyse lifecycle and engagement data to drive measurable improvements in conversion and retention Leverage AI-driven tools to automate workflows and scale campaign execution
What We’re Looking For
4–6+ years
experience in Lifecycle, CRM, or Email Marketing roles Strong hands-on experience building workflows and lifecycle journeys in HubSpot Proven ability to drive measurable outcomes across engagement, activation, or retention Highly analytical — comfortable working with data and running structured experiments A builder mindset — someone who enjoys creating systems from scratch and improving them over time Strong copywriting skills and attention to detail
Nice to have:
Experience in fintech, payments, or B2B SaaS Exposure to product-led growth environments Experience working in high-growth startup environments
Why This Role Stands Out
High ownership :
Build and scale the lifecycle function, not maintain one Real impact :
Your work directly influences retention, engagement, and revenue Modern tech stack :
Strong investment in data, automation, and experimentation Fast-growth environment :
Backed by leading investors and experienced operators Meaningful mission :
Helping modernise financial tools for a critical, underserved industry Clear growth potential :
Opportunity to shape the future of lifecycle marketing within the business
Location
New York or San Francisco (office-based collaboration environment)
Interested?
If you're a lifecycle marketer who enjoys building automated journeys, testing relentlessly, and seeing the direct impact of your work — this could be a strong next step.
Apply directly or message me to learn more.