Digital Shelf Analyst
Glanbia Nutritionals, Inc., Downers Grove, IL, United States
Overview
We are hiring for a new role:
The Digital Shelf Analyst
(eCommerce content) is responsible for overseeing the digital shelf presence and execution for our retailer partners. As the Digital Shelf Analyst you will be responsible for building relationships with each retail partner to develop a best in class digital shelf strategy that aligns with brand objectives.
Project manage creative requests for brand with creative services ahead of innovation launches, eCommerce optimizations and graphic refreshes.
Execute timing of new item setup and product transitions in content syndication tools to ensure accuracy of active catalog
Work cross functionally to track NPD and transition timing for new shipments working with cross functional teams
Ensure all eCommerce content is accurate and optimized for all retailers
Build strategic partnerships with our Ecommerce retailers and Business teams to mutually deliver against customer and sales objectives
Lead the digital shelf strategy and content calendar with retail partners and brand teams to drive brand awareness and market share growth
Own retailers catalog management, digital content strategy and development, title and bullet point copy, new item set up process, and product page design.
Lead Ecommerce content excellence to deliver best in class path to purchase and product display page experience.
Share insights and learnings with sales and marketing teams
Drive key capabilities – path to purchase understanding, digital shelf, ratings and reviews, A+/ B+ Content, working alongside key partners and agencies
Develop and deliver training for wider teams to increase ecommerce base knowledge across organization
Support the implementation of new tech including but not limited to PXM/DSA tools
The Digital Shelf (ecommerce content) Analyst will also be responsible for managing internal relationships while working closely with our Customer Planning & Strategy, Brand, Creative Services and Retail Media team to ensure best in digital shelf presence.
Experience needed
Bachelors Degree and 1-2 years in CPG industry sales, marketing or strategy experience with a manufacturer or retailer
Experience with content syndication tools such as Salsify and Syndigo is a plus
Working knowledge of ecommerce retail basics, traffic and conversion drivers, search, the consumer’s path to purchase journey and Omni channel retailer models
Preferred
Ability to adapt strategies to take advantage of changing consumer and marketplace dynamics through effective use of data and insights
Experience in creating analytics frameworks for retail or ecommerce
A deep understanding of the ecommerce shopper journey – demand creation through media, demand capture, winning portfolio and demand fulfilment
Working knowledge of digital media, search and investment optimization
Experience communicating complex and/or detailed information to multiple individuals and audiences in both written and verbal methods
Experience working in a matrix environment and in leading peers and key project groups.
Benefits The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. The salary range for this role is $65,000 - $85,000 plus an annual bonus.
EEO Statement At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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The Digital Shelf Analyst
(eCommerce content) is responsible for overseeing the digital shelf presence and execution for our retailer partners. As the Digital Shelf Analyst you will be responsible for building relationships with each retail partner to develop a best in class digital shelf strategy that aligns with brand objectives.
Project manage creative requests for brand with creative services ahead of innovation launches, eCommerce optimizations and graphic refreshes.
Execute timing of new item setup and product transitions in content syndication tools to ensure accuracy of active catalog
Work cross functionally to track NPD and transition timing for new shipments working with cross functional teams
Ensure all eCommerce content is accurate and optimized for all retailers
Build strategic partnerships with our Ecommerce retailers and Business teams to mutually deliver against customer and sales objectives
Lead the digital shelf strategy and content calendar with retail partners and brand teams to drive brand awareness and market share growth
Own retailers catalog management, digital content strategy and development, title and bullet point copy, new item set up process, and product page design.
Lead Ecommerce content excellence to deliver best in class path to purchase and product display page experience.
Share insights and learnings with sales and marketing teams
Drive key capabilities – path to purchase understanding, digital shelf, ratings and reviews, A+/ B+ Content, working alongside key partners and agencies
Develop and deliver training for wider teams to increase ecommerce base knowledge across organization
Support the implementation of new tech including but not limited to PXM/DSA tools
The Digital Shelf (ecommerce content) Analyst will also be responsible for managing internal relationships while working closely with our Customer Planning & Strategy, Brand, Creative Services and Retail Media team to ensure best in digital shelf presence.
Experience needed
Bachelors Degree and 1-2 years in CPG industry sales, marketing or strategy experience with a manufacturer or retailer
Experience with content syndication tools such as Salsify and Syndigo is a plus
Working knowledge of ecommerce retail basics, traffic and conversion drivers, search, the consumer’s path to purchase journey and Omni channel retailer models
Preferred
Ability to adapt strategies to take advantage of changing consumer and marketplace dynamics through effective use of data and insights
Experience in creating analytics frameworks for retail or ecommerce
A deep understanding of the ecommerce shopper journey – demand creation through media, demand capture, winning portfolio and demand fulfilment
Working knowledge of digital media, search and investment optimization
Experience communicating complex and/or detailed information to multiple individuals and audiences in both written and verbal methods
Experience working in a matrix environment and in leading peers and key project groups.
Benefits The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. The salary range for this role is $65,000 - $85,000 plus an annual bonus.
EEO Statement At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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