Senior Director of Social
IGN, Los Angeles, CA, United States
About the Role
IGN Entertainment is seeking an experienced Head of Social to lead IGN Entertainment’s social media strategy and operations across entertainment, gaming, and tech. This role is both managerial and hands‑on, overseeing a high‑performing team while shaping IGN’s editorial voice across multiple platforms for IGNE and its various properties. The ideal candidate will be a strategic thinker with a proven track record of driving engagement, revenue, and audience growth in digital media. This person will work closely with editorial, video, branded content, and cross‑functional leadership teams to shape how IGN reaches and serves fans across gaming, entertainment, technology, and pop culture. The role requires both creative instincts and operational discipline, with a strong understanding of content strategy, platform optimization, partnerships, sponsorship integration, and performance analysis. This role follows a standard full‑time schedule, with expectation to work occasional weekends, holidays, and off hours during events and occasional branded campaigns. This role will require some monthly travel for industry events. This position is in Los Angeles, CA with a requirement to work out of our offices 3 days each week.
Key Responsibilities
Lead the overall social media strategy and day‑to‑day execution across IGN Entertainment and associated brands, including Gamer Network.
Oversee publishing, programming, and audience development across Instagram, Facebook, TikTok, X, YouTube Shorts, and other relevant social platforms.
Manage and mentor a team of social producers and coordinators across global markets, spanning both video and non‑video content.
Manage and optimize social media presence at live events, including Comic‑Con, red carpets, game launches, and movie junkets.
Collaborate closely with IGN teams globally (UK, LA, NYC, and across the US) to align strategies and campaigns.
Partner closely with editorial, video, and branded content teams to develop and optimize content formats that drive traffic, engagement, revenue, and sponsorship opportunities.
Drive social media initiatives for display media, video, commerce, and referral traffic.
Track, analyze, and report on platform performance, referral traffic, audience trends, and revenue contribution across social channels, adjusting strategy to meet targets.
Work with sales and branded teams on ideation and execution of branded‑social campaigns.
Lead social support and strategy for major editorial tentpoles, live events, branded campaigns, and special initiatives.
Build and maintain strong platform relationships and external partnerships across the social media ecosystem.
Balance hands‑on execution with high‑level management of teams, content, traffic, budgets, and long‑term strategy.
Serve as a key liaison across departmental leads within IGN Entertainment and Gamer Network, ensuring alignment on goals, priorities, workflows, and best practices.
Act as an active consultant and strategic partner across the broader Ziff Davis portfolio on social strategy, performance insights, and content innovation.
Help identify new opportunities in platform trends, audience behavior, creator strategies, monetization, and sponsored social formats.
Partner with editorial, sales, video, and marketing teams to ensure consistent messaging and impactful campaigns.
Job Qualifications
5+ years of experience in social media management, digital publishing, audience development, or content strategy.
Demonstrated ability to grow audiences, drive engagement, and deliver on revenue goals.
Strong experience analyzing performance metrics, traffic trends, and revenue outcomes to inform decision‑making and content strategy.
Proven experience leading social strategy and operations for a major media brand, entertainment company, publisher, or digital content organization.
Deep understanding of major social platforms including Instagram, Facebook, TikTok, X, and YouTube Shorts, including publishing best practices, audience behavior, and platform‑specific content strategy.
Proven leadership experience managing large teams and cross‑functional projects.
Experience managing, mentoring, and developing high‑performing creative and operational teams.
Track record of partnering effectively with editorial, video, production, sales, and branded content teams.
Strong communication and organizational skills, with the ability to lead cross‑functional initiatives and influence stakeholders across multiple teams and brands.
A strong understanding of gaming, entertainment, technology, and fan culture is highly preferred.
Experience in live event coverage and producing engaging real‑time content.
Proficiency with Google Suite and Adobe Premiere; additional editing or analytics tools a plus.
Excellent organizational, communication, and project management skills.
Benefits IGN Entertainment offers competitive salaries in addition to robust, health and wellness‑focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Compensation Range Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $150,000–$170,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Equal Opportunity Employer Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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Key Responsibilities
Lead the overall social media strategy and day‑to‑day execution across IGN Entertainment and associated brands, including Gamer Network.
Oversee publishing, programming, and audience development across Instagram, Facebook, TikTok, X, YouTube Shorts, and other relevant social platforms.
Manage and mentor a team of social producers and coordinators across global markets, spanning both video and non‑video content.
Manage and optimize social media presence at live events, including Comic‑Con, red carpets, game launches, and movie junkets.
Collaborate closely with IGN teams globally (UK, LA, NYC, and across the US) to align strategies and campaigns.
Partner closely with editorial, video, and branded content teams to develop and optimize content formats that drive traffic, engagement, revenue, and sponsorship opportunities.
Drive social media initiatives for display media, video, commerce, and referral traffic.
Track, analyze, and report on platform performance, referral traffic, audience trends, and revenue contribution across social channels, adjusting strategy to meet targets.
Work with sales and branded teams on ideation and execution of branded‑social campaigns.
Lead social support and strategy for major editorial tentpoles, live events, branded campaigns, and special initiatives.
Build and maintain strong platform relationships and external partnerships across the social media ecosystem.
Balance hands‑on execution with high‑level management of teams, content, traffic, budgets, and long‑term strategy.
Serve as a key liaison across departmental leads within IGN Entertainment and Gamer Network, ensuring alignment on goals, priorities, workflows, and best practices.
Act as an active consultant and strategic partner across the broader Ziff Davis portfolio on social strategy, performance insights, and content innovation.
Help identify new opportunities in platform trends, audience behavior, creator strategies, monetization, and sponsored social formats.
Partner with editorial, sales, video, and marketing teams to ensure consistent messaging and impactful campaigns.
Job Qualifications
5+ years of experience in social media management, digital publishing, audience development, or content strategy.
Demonstrated ability to grow audiences, drive engagement, and deliver on revenue goals.
Strong experience analyzing performance metrics, traffic trends, and revenue outcomes to inform decision‑making and content strategy.
Proven experience leading social strategy and operations for a major media brand, entertainment company, publisher, or digital content organization.
Deep understanding of major social platforms including Instagram, Facebook, TikTok, X, and YouTube Shorts, including publishing best practices, audience behavior, and platform‑specific content strategy.
Proven leadership experience managing large teams and cross‑functional projects.
Experience managing, mentoring, and developing high‑performing creative and operational teams.
Track record of partnering effectively with editorial, video, production, sales, and branded content teams.
Strong communication and organizational skills, with the ability to lead cross‑functional initiatives and influence stakeholders across multiple teams and brands.
A strong understanding of gaming, entertainment, technology, and fan culture is highly preferred.
Experience in live event coverage and producing engaging real‑time content.
Proficiency with Google Suite and Adobe Premiere; additional editing or analytics tools a plus.
Excellent organizational, communication, and project management skills.
Benefits IGN Entertainment offers competitive salaries in addition to robust, health and wellness‑focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Compensation Range Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $150,000–$170,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Equal Opportunity Employer Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
#J-18808-Ljbffr