Social Media Coordinator
America's Test Kitchen, Boston, MA, United States
America's Test Kitchen is seeking a passionate and creative Social Media Coordinator to join our Social Media Marketing team. Reporting to the Social Media Manager, this exciting position is responsible for helping us engage with our audiences and grow our online communities.
The Social Media Coordinator will be a highly motivated, enthusiastic individual with a passion and knack for social content. They will be an integral part of day-to-day social media activities for our brands America's Test Kitchen and Cook's Illustrated on TikTok, Instagram, Facebook, X, Threads and Pinterest.
The ideal candidate has brand experience in social media or digital marketing, loves cooking and being creative, and is also a skilled writer-able to distill complex thoughts into scroll-stopping social captions.
Responsibilities:
Own content calendars for a variety of platforms, including identifying new recipes, articles, reviews, etc. and building calendar outlines that ladder up to priority campaigns and always-on activities. Lead content posting and day-to-day channel management for a variety of platforms, including scheduling all content, UGC curation, link in bio updates, content tracking/tagging, etc. Own community building and engagement for a variety of platforms, engaging with positive interactions, replying to user comments, responding to relevant inquiries, etc. Monitor and analyze social media performance, assisting the Social Media Manager and Director of Social with compiling regular reports that translate analytics into actionable insights and recommendations that optimize engagement, reach, and follower growth. Proactively identify social media trends, cultural moments, and platform updates, recommending creative ways to incorporate them into the brand's content strategy. Collaborate with cross-functional teams (photography, editorial, video, and product teams) to ensure social content reflects current brand initiatives, recipes, series, and seasonal campaigns. Assist with the execution of social media campaigns, promotions, and partnerships. Help track campaign performance and ROI. Qualifications:
Bachelor's degree in Marketing, Communications, Journalism or a related field 1-2 years of brand experience in Social Media, Digital Marketing or equivalent A strong passion for food media as well as the social media space and new trends Excellent written, verbal and interpersonal communication skills Strong understanding of social media platforms, trends and tools (e.g. Emplifi, Sprout Social) Proven ability to independently manage multiple priorities in a fast-paced, deadline driven environment Experience in social media management, social media community building and/or content marketing Strong analytical and data skills to show proven results from social performance Self-motivated, solution-oriented individual, that can come to the table with new ideas Flexibility during peak periods to ensure coverage over holidays
This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.
Salary Range:
$ 56,000 - $ 58,000
The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.
About America's Test Kitchen:
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), award-winning magazine (Cook's Illustrated) and limited-edition newsstand issues, cookbooks, podcasts, FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America's Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and in life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.
The Social Media Coordinator will be a highly motivated, enthusiastic individual with a passion and knack for social content. They will be an integral part of day-to-day social media activities for our brands America's Test Kitchen and Cook's Illustrated on TikTok, Instagram, Facebook, X, Threads and Pinterest.
The ideal candidate has brand experience in social media or digital marketing, loves cooking and being creative, and is also a skilled writer-able to distill complex thoughts into scroll-stopping social captions.
Responsibilities:
Own content calendars for a variety of platforms, including identifying new recipes, articles, reviews, etc. and building calendar outlines that ladder up to priority campaigns and always-on activities. Lead content posting and day-to-day channel management for a variety of platforms, including scheduling all content, UGC curation, link in bio updates, content tracking/tagging, etc. Own community building and engagement for a variety of platforms, engaging with positive interactions, replying to user comments, responding to relevant inquiries, etc. Monitor and analyze social media performance, assisting the Social Media Manager and Director of Social with compiling regular reports that translate analytics into actionable insights and recommendations that optimize engagement, reach, and follower growth. Proactively identify social media trends, cultural moments, and platform updates, recommending creative ways to incorporate them into the brand's content strategy. Collaborate with cross-functional teams (photography, editorial, video, and product teams) to ensure social content reflects current brand initiatives, recipes, series, and seasonal campaigns. Assist with the execution of social media campaigns, promotions, and partnerships. Help track campaign performance and ROI. Qualifications:
Bachelor's degree in Marketing, Communications, Journalism or a related field 1-2 years of brand experience in Social Media, Digital Marketing or equivalent A strong passion for food media as well as the social media space and new trends Excellent written, verbal and interpersonal communication skills Strong understanding of social media platforms, trends and tools (e.g. Emplifi, Sprout Social) Proven ability to independently manage multiple priorities in a fast-paced, deadline driven environment Experience in social media management, social media community building and/or content marketing Strong analytical and data skills to show proven results from social performance Self-motivated, solution-oriented individual, that can come to the table with new ideas Flexibility during peak periods to ensure coverage over holidays
This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.
Salary Range:
$ 56,000 - $ 58,000
The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.
About America's Test Kitchen:
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), award-winning magazine (Cook's Illustrated) and limited-edition newsstand issues, cookbooks, podcasts, FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America's Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and in life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.