Content Strategist
Evenbound, Grand Haven, MI, United States
At Evenbound, we exist to empower our clients and our team members to reach their full potential as we create and grow end-to-end solutions on HubSpot. We are a growth marketing agency specializing in HubSpot, digital transformation, and marketing strategy. Our ideal clients are B2B industrial and technology/SaaS organizations. We commonly execute HubSpot implementations & onboardings, website projects, and Team‑as‑a‑Service retainers for our clients.
Our team is growing, and we are looking for a Content Strategist to lead content direction, drive performance, and ensure our clients’ content efforts translate into measurable business outcomes.
As a Content Strategist at Evenbound, you will be responsible for developing and guiding content strategies that align with client goals and drive growth. You will work closely with Content Writers, SEO specialists, Account Strategists, and clients to ensure content is purposeful, data‑driven, and impactful.
This is a client‑facing role that blends strategic thinking, performance analysis, and content expertise to deliver meaningful results.
Responsibilities
Develop comprehensive content strategies for clients, including topic clusters, content calendars, distribution plans, and alignment with broader marketing initiatives.
Write monthly blogs, email newsletters, social media content, and larger initiatives such as website architecture and page copy.
Advise clients on content direction, priorities, and performance; serve as a trusted partner to help them understand how content contributes to their overall growth strategy.
Measure content performance using key metrics such as traffic, engagement, rankings, and conversions; report insights to clients and internal teams, and adjust strategies based on performance.
Conduct competitive analysis and market research to identify content gaps, opportunities, and trends; use insights to inform strategy and uncover new growth opportunities.
Apply keyword strategy, search‑intent optimization, and AEO/SEO best practices across all content initiatives to ensure content is optimized for both traditional search and evolving answer‑based search experiences.
Qualifications
3–5 years of experience in content strategy, AEO/SEO, or digital marketing.
Proven experience developing and executing content strategies that drive measurable results.
Strong understanding of AEO/SEO, keyword research, and search intent.
Experience analyzing content performance and translating data into actionable insights.
Strong client‑facing communication and consulting skills.
Ability to think strategically while guiding execution.
Experience in a B2B or agency environment preferred.
Role has capacity for advancement into a senior position with people management.
Extra consideration given to applicants with Industrial B2B experience.
Benefits and Perks
Health + Dental Insurance
Bonus Program
Flexible work time
PTO: 18 Vacation Days, 16 Paid Holidays + your birthday off!
401(k) with company match
Company‑paid short‑term disability
Voluntary long‑term disability + life insurance
Work where you want, when you want. At Evenbound, we believe we work best when we set our own productive schedules. This flexibility extends to where we work, too. While we have an office in downtown Grand Haven that we love, our team is distributed and works remotely (you are welcome to visit the office anytime). There's no weekly "in the office" quota to meet — we work to get work done, however that works for you.
Regular team meet‑ups. Since the Evenbound team is primarily remote, we schedule team meet‑up opportunities when we can. From camping to ski trips to industry conferences, we believe that hanging out in person makes our team stronger, helping to build real relationships in a virtual world.
Our Tech Stack
HubSpot CRM
Google Workspace
Google Ads
Google Analytics
Slack
Rocketlane
PandaDoc
LucidChart
Zoom
Fathom
AI Stack: ChatGoogle Gemini, Notebook LM, Claude, Chat GPT
Apollo
#J-18808-Ljbffr
Our team is growing, and we are looking for a Content Strategist to lead content direction, drive performance, and ensure our clients’ content efforts translate into measurable business outcomes.
As a Content Strategist at Evenbound, you will be responsible for developing and guiding content strategies that align with client goals and drive growth. You will work closely with Content Writers, SEO specialists, Account Strategists, and clients to ensure content is purposeful, data‑driven, and impactful.
This is a client‑facing role that blends strategic thinking, performance analysis, and content expertise to deliver meaningful results.
Responsibilities
Develop comprehensive content strategies for clients, including topic clusters, content calendars, distribution plans, and alignment with broader marketing initiatives.
Write monthly blogs, email newsletters, social media content, and larger initiatives such as website architecture and page copy.
Advise clients on content direction, priorities, and performance; serve as a trusted partner to help them understand how content contributes to their overall growth strategy.
Measure content performance using key metrics such as traffic, engagement, rankings, and conversions; report insights to clients and internal teams, and adjust strategies based on performance.
Conduct competitive analysis and market research to identify content gaps, opportunities, and trends; use insights to inform strategy and uncover new growth opportunities.
Apply keyword strategy, search‑intent optimization, and AEO/SEO best practices across all content initiatives to ensure content is optimized for both traditional search and evolving answer‑based search experiences.
Qualifications
3–5 years of experience in content strategy, AEO/SEO, or digital marketing.
Proven experience developing and executing content strategies that drive measurable results.
Strong understanding of AEO/SEO, keyword research, and search intent.
Experience analyzing content performance and translating data into actionable insights.
Strong client‑facing communication and consulting skills.
Ability to think strategically while guiding execution.
Experience in a B2B or agency environment preferred.
Role has capacity for advancement into a senior position with people management.
Extra consideration given to applicants with Industrial B2B experience.
Benefits and Perks
Health + Dental Insurance
Bonus Program
Flexible work time
PTO: 18 Vacation Days, 16 Paid Holidays + your birthday off!
401(k) with company match
Company‑paid short‑term disability
Voluntary long‑term disability + life insurance
Work where you want, when you want. At Evenbound, we believe we work best when we set our own productive schedules. This flexibility extends to where we work, too. While we have an office in downtown Grand Haven that we love, our team is distributed and works remotely (you are welcome to visit the office anytime). There's no weekly "in the office" quota to meet — we work to get work done, however that works for you.
Regular team meet‑ups. Since the Evenbound team is primarily remote, we schedule team meet‑up opportunities when we can. From camping to ski trips to industry conferences, we believe that hanging out in person makes our team stronger, helping to build real relationships in a virtual world.
Our Tech Stack
HubSpot CRM
Google Workspace
Google Ads
Google Analytics
Slack
Rocketlane
PandaDoc
LucidChart
Zoom
Fathom
AI Stack: ChatGoogle Gemini, Notebook LM, Claude, Chat GPT
Apollo
#J-18808-Ljbffr