Trade Show Specialist
Tyler Technologies, Inc., Plano, TX, United States
Overview
Tyler’s Technologies’ marketing team is hiring a trade show specialist responsible for collaborating and executing multiple aspects of trade show management focused on the ERP and Civic market. Primary responsibilities include customizing the trade show experience for target audiences to achieve Tyler’s strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will partner with multiple sales channels and is responsible for trade show management, lead management, booth inventory/shipping, budget oversight, and event exhibit support. Responsibilities
Identify and manage trade shows for target audience Research trade shows to obtain the latest vendor information Manage high-profile and large trade shows as well as smaller tiered shows Meet with marketing leaders to review recommended trade shows based on company goals and budget Generate budgetary reports and provide budget projections to the marketing lead Track and analyze trade show demographics (e.g., number of attendees, job titles) Explore, analyze, and present sponsorship opportunities with vertical team Manage sponsorship opportunities in trade show marketing Ensure Tyler-brand consistency in marketing campaigns and trade show planning Manage all trade show logistics including Selecting booth location Submitting approved company/divisional descriptions Selecting/purchasing show services (electricity, materials handling, Internet, etc.) Securing and ensuring timely delivery of pre- and post-show lists Collecting and consolidating pre- and post-show sales feedback through surveys or direct interaction with sales reps Ensuring that all appropriate materials arrive at the show for installation Generating post-show budget versus expense reporting Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists Tracking and coding all show-related expenses to credit card statements and invoices with the proper account code May be required to code FedEx bills for payment Develop and maintain positive working relationships with clients, Tyler staff, associations, and third-party vendors Utilize trade show management software to maintain records Comprehensive files for each trade show Tracking all associated costs Pre- and post-show attendee lists Register company representation for trade shows and ensure overall show coverage Distribute show information to stakeholders and onsite representation, elevating special requests to the marketing lead Oversee trade show booth inventory and report effectiveness and usage of materials Audit/manage literature and promo item inventory and produce regular inventory reports Negotiate value adds and/or discounts for sponsorships Execute lead management/engagement/ROI reporting for each show Handle ad-hoc marketing communications/trade show projects as assigned Qualifications
Bachelor’s degree in a related field or equivalent experience preferred, but not required Typically requires 2-5 years of trade show experience CTSM or CTSM study recommended Excellent organizational skills Basic understanding of the industry and marketing concepts Strong communication skills Proficiency in Microsoft Office products 10-25% travel for trade shows and internal meetings Location
Plano, Texas | Yarmouth, Maine Travel
10-25% EEO and Application Information
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, or protected veteran status. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please email jobs@tylertech.com or call 800.646.2633 ext. 791008.
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Tyler’s Technologies’ marketing team is hiring a trade show specialist responsible for collaborating and executing multiple aspects of trade show management focused on the ERP and Civic market. Primary responsibilities include customizing the trade show experience for target audiences to achieve Tyler’s strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will partner with multiple sales channels and is responsible for trade show management, lead management, booth inventory/shipping, budget oversight, and event exhibit support. Responsibilities
Identify and manage trade shows for target audience Research trade shows to obtain the latest vendor information Manage high-profile and large trade shows as well as smaller tiered shows Meet with marketing leaders to review recommended trade shows based on company goals and budget Generate budgetary reports and provide budget projections to the marketing lead Track and analyze trade show demographics (e.g., number of attendees, job titles) Explore, analyze, and present sponsorship opportunities with vertical team Manage sponsorship opportunities in trade show marketing Ensure Tyler-brand consistency in marketing campaigns and trade show planning Manage all trade show logistics including Selecting booth location Submitting approved company/divisional descriptions Selecting/purchasing show services (electricity, materials handling, Internet, etc.) Securing and ensuring timely delivery of pre- and post-show lists Collecting and consolidating pre- and post-show sales feedback through surveys or direct interaction with sales reps Ensuring that all appropriate materials arrive at the show for installation Generating post-show budget versus expense reporting Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists Tracking and coding all show-related expenses to credit card statements and invoices with the proper account code May be required to code FedEx bills for payment Develop and maintain positive working relationships with clients, Tyler staff, associations, and third-party vendors Utilize trade show management software to maintain records Comprehensive files for each trade show Tracking all associated costs Pre- and post-show attendee lists Register company representation for trade shows and ensure overall show coverage Distribute show information to stakeholders and onsite representation, elevating special requests to the marketing lead Oversee trade show booth inventory and report effectiveness and usage of materials Audit/manage literature and promo item inventory and produce regular inventory reports Negotiate value adds and/or discounts for sponsorships Execute lead management/engagement/ROI reporting for each show Handle ad-hoc marketing communications/trade show projects as assigned Qualifications
Bachelor’s degree in a related field or equivalent experience preferred, but not required Typically requires 2-5 years of trade show experience CTSM or CTSM study recommended Excellent organizational skills Basic understanding of the industry and marketing concepts Strong communication skills Proficiency in Microsoft Office products 10-25% travel for trade shows and internal meetings Location
Plano, Texas | Yarmouth, Maine Travel
10-25% EEO and Application Information
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, or protected veteran status. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please email jobs@tylertech.com or call 800.646.2633 ext. 791008.
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