Specialist, Brand Management - Trade
Pandora A/S, New York, NY, United States
As the largest jewellery brand in the world, we give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora you can each craft far more than just an incredible career.
About the Team The Brand Management team at Pandora North America drives the execution of brand strategy across product launches, campaigns, retail experiences, and channel‑specific activations. Operating cross‑functionally with the Retail in‑market team, Sales, Product, Creative, Retail Operations, and Visual Merchandising, the team ensures that global direction is translated into locally relevant, commercially effective executions.
Within this team, the Specialist, Brand Management – Trade will lead the brand’s approach within our wholesale environments, specifically major department store partners like Macy’s and Dillard’s, as well as Pandora’s strategic Disney business. This role translates brand strategy into channel‑ready programs, ensuring that all initiatives are tailored to the realities of the wholesale retail landscape and executed flawlessly across our partner fleet. The Specialist will also lead Disney consumer activations, from in‑store events to Disney Parks programming, including special activations such as runDisney Princess Half Marathon, D23 Expo selling booths, and seasonal/brand IP‑driven moments.
The ideal candidate brings strong wholesale marketing experience, exceptional project coordination skills, and a passion for creating brand‑building consumer experiences within highly branded partner environments.
Your Role as Specialist, Brand Management – Trade:
Wholesale Trade & Retail Activation
Lead brand activation across wholesale partners (Macy’s, Dillard’s, and others):
Adapt global brand direction, seasonal campaigns, and key product priorities into channel‑appropriate programs for the wholesale environment.
Localize toolkit and campaign execution:
Translate global assets into wholesale‑specific needs (signage, visuals, fixtures, training content, selling tools) to ensure consistency across diverse retail footprints.
Manage partner‑specific campaign planning:
Own the end‑to‑end execution of trade marketing programs within wholesale accounts, aligning timelines, asset delivery, and install windows.
Ensure in‑store execution excellence:
Oversee visual and promotional consistency across the wholesale fleet, reviewing store photos and field feedback and resolving issues quickly with Sales, Visual Merchandising, and partners.
Support wholesale events and marketing moments:
Coordinate staffing (if needed), materials, and product readiness for table events, trunk shows, peak‑season activations, and co‑led promotional moments.
Disney Business & Consumer Activation
Lead all Disney retail activations:
Translate Pandora x Disney brand direction into compelling execution within Disney Parks, Disney retail, and Disney campus environments.
Manage special events & experiential moments:
runDisney Princess Half Marathon Weekend
D23 Expo selling booths
Seasonal park activations and selling booths
Character/IP‑driven product launch moments
Coordinate logistical execution:
Oversee event materials, signage, gifting, staff needs, installation, and on‑site support where required.
Partner with Disney teams:
Collaborate with Disney Parks, Consumer Products, and event stakeholders to ensure all activations meet brand guidelines, licensing requirements, and experiential expectations.
Co‑Op, Wholesale Partner Marketing & Relationship Management
Own co‑op marketing submissions & approvals for wholesale accounts outside of our Multi‑brand fleet:
Review and approve wholesale partner marketing spend to ensure assets align with brand direction and compliance guidelines.
Coordinate partner marketing programs:
Support planning and execution of partner‑led digital, print, and in‑store campaigns, ensuring consistent Pandora representation.
Manage reporting and documentation:
Maintain program trackers, budgets, approvals, placement details, and partner performance metrics.
Communicate updates & best practices:
Develop toolkits, partner communications, and training materials to help wholesale teams execute campaigns consistently and effectively.
Cross‑Functional Collaboration
Serve as the bridge for wholesale needs:
Work closely with Brand Management, Product Marketing, Creative, Sales, Visual Merchandising, Retail Operations, and agencies to ensure wholesale adaptation is fully integrated into GTM planning.
Align messaging and timing:
Ensure wholesale and Disney programs launch in sync with national priorities while respecting account‑specific requirements.
Support operational readiness:
Partner with vendors and internal logistics teams to manage production, shipping, and distribution of wholesale and Disney assets.
Performance Tracking & Reporting
Measure activation impact: Track KPIs such as sell‑through, traffic, event performance, guest engagement, and visual compliance.
Create recaps & leadership updates: Develop clear visual summaries highlighting success metrics, learnings, and future recommendations.
Maintain detailed campaign trackers: Document timelines, partner deliverables, budget usage, and activation calendars.
Craft your career with us if you have
3-5 years of experience in Marketing or related field
Knowledge of MS Office with proficiency in Excel; knowledge of MS Outlook; good typing skills; knowledge of database applications a plus. Must be proficient in PowerPoint.
Highly organized with strong task prioritization
Maintains detailed trackers, calendars, and workbacks
Consistently drives projects to completion
Strong follow‑through and accountability
Works seamlessly across Sales, Merch, e‑commerce, Creative, Media, Trade, and Global
Facilitates alignment and keeps partners informed
Brings people together to remove blockers
Direct, clear communicator
Skilled at aligning teams around deliverables, ownership, and timelines
Knows how to push back professionally when needed
Catches errors before they escape
Ensures accuracy in assets, messaging, specs, and file management
Tracks versions and approvals meticulously
Anticipates risks early
Escalates the right issues to the right partners
Finds solutions quickly and calmly
Comfortable working within systems, processes, and SOPs
Helps uphold process standards across teams
Improves workflows where needed (templates, trackers, tools)
Takes responsibility for their work and deadlines
Proactively identifies gaps, needs, and dependencies
Doesn’t wait to be told what needs doing
Our Benefits
We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
New York Salary: $93,000 - $116,000 commensurate with experience
We encourage everyone applying to our vacancies to refrain from adding identity‑related elements such as a photo, marital status, and age, to ensure a fair and equal opportunity for all candidates.
#J-18808-Ljbffr
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora you can each craft far more than just an incredible career.
About the Team The Brand Management team at Pandora North America drives the execution of brand strategy across product launches, campaigns, retail experiences, and channel‑specific activations. Operating cross‑functionally with the Retail in‑market team, Sales, Product, Creative, Retail Operations, and Visual Merchandising, the team ensures that global direction is translated into locally relevant, commercially effective executions.
Within this team, the Specialist, Brand Management – Trade will lead the brand’s approach within our wholesale environments, specifically major department store partners like Macy’s and Dillard’s, as well as Pandora’s strategic Disney business. This role translates brand strategy into channel‑ready programs, ensuring that all initiatives are tailored to the realities of the wholesale retail landscape and executed flawlessly across our partner fleet. The Specialist will also lead Disney consumer activations, from in‑store events to Disney Parks programming, including special activations such as runDisney Princess Half Marathon, D23 Expo selling booths, and seasonal/brand IP‑driven moments.
The ideal candidate brings strong wholesale marketing experience, exceptional project coordination skills, and a passion for creating brand‑building consumer experiences within highly branded partner environments.
Your Role as Specialist, Brand Management – Trade:
Wholesale Trade & Retail Activation
Lead brand activation across wholesale partners (Macy’s, Dillard’s, and others):
Adapt global brand direction, seasonal campaigns, and key product priorities into channel‑appropriate programs for the wholesale environment.
Localize toolkit and campaign execution:
Translate global assets into wholesale‑specific needs (signage, visuals, fixtures, training content, selling tools) to ensure consistency across diverse retail footprints.
Manage partner‑specific campaign planning:
Own the end‑to‑end execution of trade marketing programs within wholesale accounts, aligning timelines, asset delivery, and install windows.
Ensure in‑store execution excellence:
Oversee visual and promotional consistency across the wholesale fleet, reviewing store photos and field feedback and resolving issues quickly with Sales, Visual Merchandising, and partners.
Support wholesale events and marketing moments:
Coordinate staffing (if needed), materials, and product readiness for table events, trunk shows, peak‑season activations, and co‑led promotional moments.
Disney Business & Consumer Activation
Lead all Disney retail activations:
Translate Pandora x Disney brand direction into compelling execution within Disney Parks, Disney retail, and Disney campus environments.
Manage special events & experiential moments:
runDisney Princess Half Marathon Weekend
D23 Expo selling booths
Seasonal park activations and selling booths
Character/IP‑driven product launch moments
Coordinate logistical execution:
Oversee event materials, signage, gifting, staff needs, installation, and on‑site support where required.
Partner with Disney teams:
Collaborate with Disney Parks, Consumer Products, and event stakeholders to ensure all activations meet brand guidelines, licensing requirements, and experiential expectations.
Co‑Op, Wholesale Partner Marketing & Relationship Management
Own co‑op marketing submissions & approvals for wholesale accounts outside of our Multi‑brand fleet:
Review and approve wholesale partner marketing spend to ensure assets align with brand direction and compliance guidelines.
Coordinate partner marketing programs:
Support planning and execution of partner‑led digital, print, and in‑store campaigns, ensuring consistent Pandora representation.
Manage reporting and documentation:
Maintain program trackers, budgets, approvals, placement details, and partner performance metrics.
Communicate updates & best practices:
Develop toolkits, partner communications, and training materials to help wholesale teams execute campaigns consistently and effectively.
Cross‑Functional Collaboration
Serve as the bridge for wholesale needs:
Work closely with Brand Management, Product Marketing, Creative, Sales, Visual Merchandising, Retail Operations, and agencies to ensure wholesale adaptation is fully integrated into GTM planning.
Align messaging and timing:
Ensure wholesale and Disney programs launch in sync with national priorities while respecting account‑specific requirements.
Support operational readiness:
Partner with vendors and internal logistics teams to manage production, shipping, and distribution of wholesale and Disney assets.
Performance Tracking & Reporting
Measure activation impact: Track KPIs such as sell‑through, traffic, event performance, guest engagement, and visual compliance.
Create recaps & leadership updates: Develop clear visual summaries highlighting success metrics, learnings, and future recommendations.
Maintain detailed campaign trackers: Document timelines, partner deliverables, budget usage, and activation calendars.
Craft your career with us if you have
3-5 years of experience in Marketing or related field
Knowledge of MS Office with proficiency in Excel; knowledge of MS Outlook; good typing skills; knowledge of database applications a plus. Must be proficient in PowerPoint.
Highly organized with strong task prioritization
Maintains detailed trackers, calendars, and workbacks
Consistently drives projects to completion
Strong follow‑through and accountability
Works seamlessly across Sales, Merch, e‑commerce, Creative, Media, Trade, and Global
Facilitates alignment and keeps partners informed
Brings people together to remove blockers
Direct, clear communicator
Skilled at aligning teams around deliverables, ownership, and timelines
Knows how to push back professionally when needed
Catches errors before they escape
Ensures accuracy in assets, messaging, specs, and file management
Tracks versions and approvals meticulously
Anticipates risks early
Escalates the right issues to the right partners
Finds solutions quickly and calmly
Comfortable working within systems, processes, and SOPs
Helps uphold process standards across teams
Improves workflows where needed (templates, trackers, tools)
Takes responsibility for their work and deadlines
Proactively identifies gaps, needs, and dependencies
Doesn’t wait to be told what needs doing
Our Benefits
We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
New York Salary: $93,000 - $116,000 commensurate with experience
We encourage everyone applying to our vacancies to refrain from adding identity‑related elements such as a photo, marital status, and age, to ensure a fair and equal opportunity for all candidates.
#J-18808-Ljbffr