Digital Engagement Specialist
Association Of Zoos & Aquariums, Draper, UT, United States
Digital Engagement Specialist
Loveland Living Planet Aquarium
Position:
Digital Engagement Specialist
Reports To:
Director of Marketing
Compensation:
$23.00 per hour
Position Summary:
The Digital Engagement Specialist plays a critical role in the execution of digital marketing initiatives, ensuring consistent and engaging communication across email, SMS, and web platforms. This position supports multiple departments including Marketing, Education, Donations, and Development by leveraging data and content to drive engagement and enhance user experience. The ideal candidate is detail-oriented, data-driven, and skilled in using digital tools to build relationships with diverse audiences.
Qualifications:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2+ years of experience in digital marketing or engagement roles.
Proficiency in email marketing platforms (e.g., Klaviyo) and CRM tools.
Experience with SMS marketing tools and compliance standards.
Familiarity with website CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
Strong analytical skills and attention to detail.
Excellent written and verbal communication abilities.
Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Essential Duties and Responsibilities:
Email Campaigns: Develop, manage, and optimize targeted email communications across departments, ensuring alignment with organizational objectives and brand standards.
CRM Management: Maintain and organize CRM data to ensure accuracy, segmentation, and effectiveness in supporting email and SMS outreach.
SMS Communications: Create, schedule, and deploy SMS campaigns as part of an integrated marketing strategy, ensuring compliance with best practices and legal regulations.
Landing Page Development: Design and manage responsive landing pages to support promotions, campaigns, and events; collaborate with design and content teams as needed.
Internal Communications: Write and distribute internal "Team Talks" newsletters and updates to align staff with key initiatives, events, and achievements.
Website Health Monitoring: Regularly audit the website for performance, broken links, outdated content, and SEO improvements; coordinate fixes with relevant teams.
Comprehensive benefits package for full‑time employees includes: Medical, dental, and vision insurance, plus optional FSA/HSA accounts
Paid time off & 12 paid holidays per year
Paid bereavement leave and paid new child leave (birth, adoption, or placement)
Employer‑paid short‑term disability; optional long‑term disability coverage
Convenient onsite childcare (employees pay approximately 20% of the cost)
401(k) with match up to 4% - fully vested from day 1 of contribution
Employee Assistance Program (EAP)
Free Aquarium membership
Free and discounted animal encounters
Pet insurance and discounts
Entertainment, travel, and retail savings through Tickets at Work
While this job description attempts to describe the essential functions of the position, it does not prescribe or restrict the tasks that may be assigned. It does not restrict management’s right to assign or reassign duties or responsibilities to this job at any time. The overall work environment while performing this job includes exposure to weather conditions and the noise level is usually moderate. The employee is expected to adhere to all policies and to act as a role model in the adherence to the policies.
The Living Planet Aquarium is proud to be an equal opportunity employer committed to creating an inclusive environment for all. We do not discriminate on the basis of age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, or military status. The Living Planet Aquarium is committed to ensuring individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process. Should you require accommodations, please contact accommodation@livingplanetaquarium.org.
Loveland Living Planet Aquarium
12033 S Lone Peak Pkwy
Draper, UT 84020
Phone: 8013553474
#J-18808-Ljbffr
Digital Engagement Specialist
Reports To:
Director of Marketing
Compensation:
$23.00 per hour
Position Summary:
The Digital Engagement Specialist plays a critical role in the execution of digital marketing initiatives, ensuring consistent and engaging communication across email, SMS, and web platforms. This position supports multiple departments including Marketing, Education, Donations, and Development by leveraging data and content to drive engagement and enhance user experience. The ideal candidate is detail-oriented, data-driven, and skilled in using digital tools to build relationships with diverse audiences.
Qualifications:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2+ years of experience in digital marketing or engagement roles.
Proficiency in email marketing platforms (e.g., Klaviyo) and CRM tools.
Experience with SMS marketing tools and compliance standards.
Familiarity with website CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
Strong analytical skills and attention to detail.
Excellent written and verbal communication abilities.
Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Essential Duties and Responsibilities:
Email Campaigns: Develop, manage, and optimize targeted email communications across departments, ensuring alignment with organizational objectives and brand standards.
CRM Management: Maintain and organize CRM data to ensure accuracy, segmentation, and effectiveness in supporting email and SMS outreach.
SMS Communications: Create, schedule, and deploy SMS campaigns as part of an integrated marketing strategy, ensuring compliance with best practices and legal regulations.
Landing Page Development: Design and manage responsive landing pages to support promotions, campaigns, and events; collaborate with design and content teams as needed.
Internal Communications: Write and distribute internal "Team Talks" newsletters and updates to align staff with key initiatives, events, and achievements.
Website Health Monitoring: Regularly audit the website for performance, broken links, outdated content, and SEO improvements; coordinate fixes with relevant teams.
Comprehensive benefits package for full‑time employees includes: Medical, dental, and vision insurance, plus optional FSA/HSA accounts
Paid time off & 12 paid holidays per year
Paid bereavement leave and paid new child leave (birth, adoption, or placement)
Employer‑paid short‑term disability; optional long‑term disability coverage
Convenient onsite childcare (employees pay approximately 20% of the cost)
401(k) with match up to 4% - fully vested from day 1 of contribution
Employee Assistance Program (EAP)
Free Aquarium membership
Free and discounted animal encounters
Pet insurance and discounts
Entertainment, travel, and retail savings through Tickets at Work
While this job description attempts to describe the essential functions of the position, it does not prescribe or restrict the tasks that may be assigned. It does not restrict management’s right to assign or reassign duties or responsibilities to this job at any time. The overall work environment while performing this job includes exposure to weather conditions and the noise level is usually moderate. The employee is expected to adhere to all policies and to act as a role model in the adherence to the policies.
The Living Planet Aquarium is proud to be an equal opportunity employer committed to creating an inclusive environment for all. We do not discriminate on the basis of age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, or military status. The Living Planet Aquarium is committed to ensuring individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process. Should you require accommodations, please contact accommodation@livingplanetaquarium.org.
Loveland Living Planet Aquarium
12033 S Lone Peak Pkwy
Draper, UT 84020
Phone: 8013553474
#J-18808-Ljbffr