Customer Marketing Manager
BaseTen Labs, Inc., San Francisco, CA, United States
ABOUT BASETEN
Baseten powers mission‑critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting‑edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE We're looking for a Customer Marketing Manager who can own the full customer evidence motion at Baseten: building the systems that capture customer stories, running the co‑marketing programs that amplify them, and developing the channels and assets that get those stories in front of the right people.
Our customers are ML engineers and AI teams deploying serious workloads — and the stories they tell about what they've built matter. We've earned trust with some of the most demanding technical teams in the industry, and this role exists to turn that trust into evidence.
RESPONSIBILITIES Co-Marketing Execution
Serve as the DRI for every customer co‑marketing launch end to end — managing timelines, coordinating internal and external stakeholders, and driving the process from first outreach to final publication
Own the single source of truth for what's in flight across all customer co‑marketing activity
Coordinate with design, social, and sales to ensure every asset is built, approved, and distributed correctly
Customer Evidence & Asset Library
Own the customer evidence library: written case studies, video stories, customer quote repository, logo library, and sales snippets ensuring all assets stay current and are tagged and accessible for sales and marketing use
Run the monthly operating rhythm: new logo additions from closed‑won opportunities, asset updates, and customer health checks
Programs & Channels
Identify and develop new co‑marketing opportunities across the full bill of materials — blog posts, joint webinars, press releases, social content, video series, event appearances, and more
Stand up a Customer Advisory Board (CAB) program
Build a structured customer reference program
REQUIREMENTS
6+ years in customer marketing, product marketing, or a closely related function
Demonstrated track record building customer advocacy programs for technical audiences or at early‑stage companies
Strong ability to craft narratives that resonate with developers while articulating clear business value
Experience producing a range of content formats: written case studies, video testimonials, technical blog posts, social content
Comfort engaging directly with technical audiences — you understand developer workflows, tools, and priorities well enough to be credible in the room
Excellent at making complex technical concepts accessible across different audiences and formats
Deeply organized and naturally process‑oriented — you build systems, not just outputs
Thrives in ambiguous, fast‑moving environments where the programs you're running don't exist yet and you're the one building them
Proactive and detail‑obsessed, with a low tolerance for assets that are out of date or processes that only live in someone's head
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
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THE ROLE We're looking for a Customer Marketing Manager who can own the full customer evidence motion at Baseten: building the systems that capture customer stories, running the co‑marketing programs that amplify them, and developing the channels and assets that get those stories in front of the right people.
Our customers are ML engineers and AI teams deploying serious workloads — and the stories they tell about what they've built matter. We've earned trust with some of the most demanding technical teams in the industry, and this role exists to turn that trust into evidence.
RESPONSIBILITIES Co-Marketing Execution
Serve as the DRI for every customer co‑marketing launch end to end — managing timelines, coordinating internal and external stakeholders, and driving the process from first outreach to final publication
Own the single source of truth for what's in flight across all customer co‑marketing activity
Coordinate with design, social, and sales to ensure every asset is built, approved, and distributed correctly
Customer Evidence & Asset Library
Own the customer evidence library: written case studies, video stories, customer quote repository, logo library, and sales snippets ensuring all assets stay current and are tagged and accessible for sales and marketing use
Run the monthly operating rhythm: new logo additions from closed‑won opportunities, asset updates, and customer health checks
Programs & Channels
Identify and develop new co‑marketing opportunities across the full bill of materials — blog posts, joint webinars, press releases, social content, video series, event appearances, and more
Stand up a Customer Advisory Board (CAB) program
Build a structured customer reference program
REQUIREMENTS
6+ years in customer marketing, product marketing, or a closely related function
Demonstrated track record building customer advocacy programs for technical audiences or at early‑stage companies
Strong ability to craft narratives that resonate with developers while articulating clear business value
Experience producing a range of content formats: written case studies, video testimonials, technical blog posts, social content
Comfort engaging directly with technical audiences — you understand developer workflows, tools, and priorities well enough to be credible in the room
Excellent at making complex technical concepts accessible across different audiences and formats
Deeply organized and naturally process‑oriented — you build systems, not just outputs
Thrives in ambiguous, fast‑moving environments where the programs you're running don't exist yet and you're the one building them
Proactive and detail‑obsessed, with a low tolerance for assets that are out of date or processes that only live in someone's head
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
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