Marketing Automation Manager
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Marketing Automation Manager to evolve their core marketing tech stack.
Key Responsibilities
Maintain, optimize, and scale the core Marketo instance and marketing automation infrastructure Create, maintain, and deliver comprehensive documentation for marketing operations processes Identify and implement AI-driven features to improve automation efficiency and operational workflows
Required Qualifications
5+ years of experience in Marketing Automation or Operations, specifically with enterprise-scale Marketo instances Deep knowledge of Marketo and Salesforce, with an understanding of system architecture impact Passion for AI in MarTech and interest in implementing AI functionalities Experience managing marketing tech stacks in complex or global organizations Familiarity with lead scoring, routing models, and data schema mapping
Maintain, optimize, and scale the core Marketo instance and marketing automation infrastructure Create, maintain, and deliver comprehensive documentation for marketing operations processes Identify and implement AI-driven features to improve automation efficiency and operational workflows
Required Qualifications
5+ years of experience in Marketing Automation or Operations, specifically with enterprise-scale Marketo instances Deep knowledge of Marketo and Salesforce, with an understanding of system architecture impact Passion for AI in MarTech and interest in implementing AI functionalities Experience managing marketing tech stacks in complex or global organizations Familiarity with lead scoring, routing models, and data schema mapping