Associate Director, Consumer Marketing - Immunology
Allergan, Lincoln, NE, United States
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.
Job Description The Associate Director of Consumer Marketing will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support Rinvoq’s Rheumatoid Arthritis and Giant Cell Arteritis consumer commercial objectives. The Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the Rheumatology organization.
The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including tactics, value propositions, positioning, segmentation, strategy and omni channel strategy, creative development, media planning, and measurement/analytics performance and optimizations. Internally, the Associate Director fosters positive working relationships, is responsible for directly leading at least one marketing manager and is highly collaborative with the Integrated Brand Team. Externally, the Associate Director works with various agency partners to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.
Key Job Responsibilities:
Lead the continued evolution of the consumer strategic and tactical plan development for the Rinvoq RA and GCA indications
Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, Digital Media, Mobile, and Video including broadcast TV
Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
Provide leadership, direction, and development for direct reports
Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
Lead competitive assessment and implications that are relevant for specific indications and our patients
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives
Develop content for and present to executive leadership
Help patients better manage their conditions through improved patient experiences
Grow brand/product penetration, share, awareness and requests
Effectively track and manage the marketing budget
Consistently execute multiple marketing projects in a timely manner
Qualifications
BA/BS Required, MBA Preferred
8+ years of marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
Proven ability to lead and influence cross-functional teams, including timeline and budget management
Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Success working in a matrixed organization to drive alignment to brand objectives
Experience leading or supporting strategic and tactical planning
Excellent communication (oral, written, and presentation) and people skills
Familiarity with field travel and participating in local market and patient immersions, pulling insights through to execution
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
Understanding of social media platforms and their application
Ability to influence senior management
Balance of analytical capability and creative vision
Strong planning and organization skills, diligence, execution, and follow-through
Demonstrated history of high performance
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Job Description The Associate Director of Consumer Marketing will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support Rinvoq’s Rheumatoid Arthritis and Giant Cell Arteritis consumer commercial objectives. The Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the Rheumatology organization.
The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including tactics, value propositions, positioning, segmentation, strategy and omni channel strategy, creative development, media planning, and measurement/analytics performance and optimizations. Internally, the Associate Director fosters positive working relationships, is responsible for directly leading at least one marketing manager and is highly collaborative with the Integrated Brand Team. Externally, the Associate Director works with various agency partners to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.
Key Job Responsibilities:
Lead the continued evolution of the consumer strategic and tactical plan development for the Rinvoq RA and GCA indications
Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, Digital Media, Mobile, and Video including broadcast TV
Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
Provide leadership, direction, and development for direct reports
Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
Lead competitive assessment and implications that are relevant for specific indications and our patients
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives
Develop content for and present to executive leadership
Help patients better manage their conditions through improved patient experiences
Grow brand/product penetration, share, awareness and requests
Effectively track and manage the marketing budget
Consistently execute multiple marketing projects in a timely manner
Qualifications
BA/BS Required, MBA Preferred
8+ years of marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
Proven ability to lead and influence cross-functional teams, including timeline and budget management
Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Success working in a matrixed organization to drive alignment to brand objectives
Experience leading or supporting strategic and tactical planning
Excellent communication (oral, written, and presentation) and people skills
Familiarity with field travel and participating in local market and patient immersions, pulling insights through to execution
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
Understanding of social media platforms and their application
Ability to influence senior management
Balance of analytical capability and creative vision
Strong planning and organization skills, diligence, execution, and follow-through
Demonstrated history of high performance
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr