Analyst Relations Lead
Socure Inc., New York, NY, United States
Why Socure?
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
The Role Socure is seeking a strategic, market‑facing leader to build and scale our Analyst & Industry Relations function into a core driver of category leadership, product‑led growth, and revenue influence.
This is not a traditional AR role. You will operate at the intersection of product, narrative, and market influence — partnering across Product, Product Marketing, Communications, and Sales to turn Socure’s innovation into platform‑level storytelling that shapes analyst frameworks, influences buyers, and accelerates growth.
You will own and evolve three critical pillars:
Analyst Strategy & Influence – shaping how firms like Gartner, Forrester, and Liminal define and evaluate our category
Industry & Media Relations – building deep relationships with vertical tech media, independent analysts, and emerging influencer voices
Technical Storytelling Engine – scaling how we translate product innovation and SME expertise into repeatable, market‑facing narratives
This is a highly cross‑functional, high‑impact role with direct visibility to executive leadership and measurable influence on pipeline, customer growth, and revenue outcomes.
What You’ll Do 1. Analyst Strategy & Category Leadership
Own the vision and strategy for analyst engagement across Gartner, Forrester, Liminal, and emerging firms
Proactively shape how identity, fraud, and risk categories are defined — ensuring Socure’s strengths are reflected in evaluation criteria and market narratives
Lead all major evaluations (MQs, Waves, Market Guides, etc.) with a focus not just on participation, but positioning for leadership
Build long‑term, trust‑based relationships with key analysts and advisory voices
2. Industry & Influencer Relations
Stand up and lead a vertical industry relations program across fintech, financial services, public sector, and adjacent markets
Identify, build, and manage relationships with:
Top‑tier industry trade media
Emerging independent analysts and “edge” firms
Influential voices (including ex‑journalists and operator‑analysts shaping discourse)
Partner with Comms to drive proactive story development in industry trades tied to product innovation, customer proof, and market trends
Ensure Socure is consistently present in the conversations that shape buyer perception within key verticals
3. Technical Storytelling & Narrative Engine
Build and scale a technical storytelling engine that translates product innovation into clear, compelling, and repeatable narratives
Partner with Product and PMM to turn launches, capabilities, and roadmap moments into:
Analyst‑ready narratives
Media storylines
Sales‑ready messaging
Establish and elevate SME voices across Product, Data Science, and Risk as recognized experts in the market
Ensure all storytelling ladders up to Socure’s core corporate narratives and category positioning
4. Product‑Led Growth & Sales Enablement
Partner with Sales and GTM teams to activate analyst and industry validation in:
Sales enablement materials
Late‑stage deal support
Executive conversations
Translate analyst insights and coverage into clear competitive positioning and buyer‑facing proof points
Directly influence pipeline acceleration, win rates, and expansion opportunities through strategic use of third‑party validation
Ensure AR and industry insights are embedded into product marketing and GTM strategy loops
5. Program Execution & Operational Excellence
Own the analyst engagement calendar, briefings, inquiries, and relationship management
Lead end‑to‑end execution of evaluations with strong cross‑functional alignment
Maintain a structured system for tracking analyst insights, coverage, and competitive positioning
Continuously improve processes, tooling, and visibility across the organization
How You’ll Be Measured
Category Influence
Movement and positioning in key analyst frameworks (MQ, Wave, etc.)
Share of voice and sentiment across analysts and industry media
Revenue Impact
Contribution to pipeline acceleration and deal influence
Adoption of analyst validation in sales cycles and win rates
Support of customer expansion and growth narratives
Narrative & Market Presence
Quality and consistency of platform‑level storytelling across analysts, media, and GTM
Growth of SME visibility and external credibility
Program Effectiveness
Analyst relationship strength and engagement depth
Internal adoption of insights and enablement outputs
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
The Role Socure is seeking a strategic, market‑facing leader to build and scale our Analyst & Industry Relations function into a core driver of category leadership, product‑led growth, and revenue influence.
This is not a traditional AR role. You will operate at the intersection of product, narrative, and market influence — partnering across Product, Product Marketing, Communications, and Sales to turn Socure’s innovation into platform‑level storytelling that shapes analyst frameworks, influences buyers, and accelerates growth.
You will own and evolve three critical pillars:
Analyst Strategy & Influence – shaping how firms like Gartner, Forrester, and Liminal define and evaluate our category
Industry & Media Relations – building deep relationships with vertical tech media, independent analysts, and emerging influencer voices
Technical Storytelling Engine – scaling how we translate product innovation and SME expertise into repeatable, market‑facing narratives
This is a highly cross‑functional, high‑impact role with direct visibility to executive leadership and measurable influence on pipeline, customer growth, and revenue outcomes.
What You’ll Do 1. Analyst Strategy & Category Leadership
Own the vision and strategy for analyst engagement across Gartner, Forrester, Liminal, and emerging firms
Proactively shape how identity, fraud, and risk categories are defined — ensuring Socure’s strengths are reflected in evaluation criteria and market narratives
Lead all major evaluations (MQs, Waves, Market Guides, etc.) with a focus not just on participation, but positioning for leadership
Build long‑term, trust‑based relationships with key analysts and advisory voices
2. Industry & Influencer Relations
Stand up and lead a vertical industry relations program across fintech, financial services, public sector, and adjacent markets
Identify, build, and manage relationships with:
Top‑tier industry trade media
Emerging independent analysts and “edge” firms
Influential voices (including ex‑journalists and operator‑analysts shaping discourse)
Partner with Comms to drive proactive story development in industry trades tied to product innovation, customer proof, and market trends
Ensure Socure is consistently present in the conversations that shape buyer perception within key verticals
3. Technical Storytelling & Narrative Engine
Build and scale a technical storytelling engine that translates product innovation into clear, compelling, and repeatable narratives
Partner with Product and PMM to turn launches, capabilities, and roadmap moments into:
Analyst‑ready narratives
Media storylines
Sales‑ready messaging
Establish and elevate SME voices across Product, Data Science, and Risk as recognized experts in the market
Ensure all storytelling ladders up to Socure’s core corporate narratives and category positioning
4. Product‑Led Growth & Sales Enablement
Partner with Sales and GTM teams to activate analyst and industry validation in:
Sales enablement materials
Late‑stage deal support
Executive conversations
Translate analyst insights and coverage into clear competitive positioning and buyer‑facing proof points
Directly influence pipeline acceleration, win rates, and expansion opportunities through strategic use of third‑party validation
Ensure AR and industry insights are embedded into product marketing and GTM strategy loops
5. Program Execution & Operational Excellence
Own the analyst engagement calendar, briefings, inquiries, and relationship management
Lead end‑to‑end execution of evaluations with strong cross‑functional alignment
Maintain a structured system for tracking analyst insights, coverage, and competitive positioning
Continuously improve processes, tooling, and visibility across the organization
How You’ll Be Measured
Category Influence
Movement and positioning in key analyst frameworks (MQ, Wave, etc.)
Share of voice and sentiment across analysts and industry media
Revenue Impact
Contribution to pipeline acceleration and deal influence
Adoption of analyst validation in sales cycles and win rates
Support of customer expansion and growth narratives
Narrative & Market Presence
Quality and consistency of platform‑level storytelling across analysts, media, and GTM
Growth of SME visibility and external credibility
Program Effectiveness
Analyst relationship strength and engagement depth
Internal adoption of insights and enablement outputs
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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