Director of Digital Media Strategy
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Director, Global Digital Media Strategy to lead its global media planning function.
Key Responsibilities
Guide the development of cross-channel media strategies for integrated campaigns and target account programs Lead and inspire a high-performing global team of media planners, ensuring clear direction and accountability Analyze media performance globally and present actionable insights to senior stakeholders
Required Qualifications
10+ years of experience in media strategy, digital marketing, or integrated marketing, preferably in B2B and/or SaaS Proven experience in leading global media planning efforts across multiple channels Demonstrated experience in hiring, developing, and managing teams Strong understanding of full-funnel marketing measurement and metrics Familiarity with modern media platforms, AdTech, and measurement tools
Guide the development of cross-channel media strategies for integrated campaigns and target account programs Lead and inspire a high-performing global team of media planners, ensuring clear direction and accountability Analyze media performance globally and present actionable insights to senior stakeholders
Required Qualifications
10+ years of experience in media strategy, digital marketing, or integrated marketing, preferably in B2B and/or SaaS Proven experience in leading global media planning efforts across multiple channels Demonstrated experience in hiring, developing, and managing teams Strong understanding of full-funnel marketing measurement and metrics Familiarity with modern media platforms, AdTech, and measurement tools