Senior Manager, Influencer Marketing
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Senior Manager, Influencer Marketing to lead and scale its creator ecosystem across platforms and communities.
Key Responsibilities
Own and evolve the creator strategy across various platforms to align with brand and growth goals Build and scale a diverse network of creators, fostering long-term partnerships that enhance brand advocacy Lead campaign execution and cross-functional integration, ensuring influencer marketing is embedded in major initiatives
Required Qualifications
6-8+ years of experience in influencer, creator, or partnership marketing, preferably in CPG, beauty, or lifestyle brands Proven track record of owning and scaling influencer programs with creative and performance accountability Strong ability to develop insight-driven briefs that lead to high-performing content Experience with influencer platforms such as CreatorIQ, Aspire, or similar Experience managing or mentoring team members and building scalable processes
Own and evolve the creator strategy across various platforms to align with brand and growth goals Build and scale a diverse network of creators, fostering long-term partnerships that enhance brand advocacy Lead campaign execution and cross-functional integration, ensuring influencer marketing is embedded in major initiatives
Required Qualifications
6-8+ years of experience in influencer, creator, or partnership marketing, preferably in CPG, beauty, or lifestyle brands Proven track record of owning and scaling influencer programs with creative and performance accountability Strong ability to develop insight-driven briefs that lead to high-performing content Experience with influencer platforms such as CreatorIQ, Aspire, or similar Experience managing or mentoring team members and building scalable processes