Senior Direct Response Writer
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Direct Response Writer & Creative Lead.
Key Responsibilities
Develop original campaign concepts and identify compelling market narratives Write conversion-focused copy for various marketing materials to drive member upgrades Collaborate cross-functionally to refine messaging and implement multi-touch campaigns
Required Qualifications
5+ years of experience in writing direct response financial services copy Understanding of the experienced investor mindset and financial narratives Ability to think in Big Ideas and create compelling, urgent investment angles Performance-driven with a focus on improving campaign results Data-fluent with the ability to interpret performance signals and apply learnings
Develop original campaign concepts and identify compelling market narratives Write conversion-focused copy for various marketing materials to drive member upgrades Collaborate cross-functionally to refine messaging and implement multi-touch campaigns
Required Qualifications
5+ years of experience in writing direct response financial services copy Understanding of the experienced investor mindset and financial narratives Ability to think in Big Ideas and create compelling, urgent investment angles Performance-driven with a focus on improving campaign results Data-fluent with the ability to interpret performance signals and apply learnings