Director, Thought Leadership Business Lead
Threadneedle group, Columbia, SC, United States
Director, Global Thought Leadership
The Director, Global Thought Leadership will help shape and execute the firm’s content strategy, developing and marketing differentiated investment insights aligned with our expertise as a global asset manager. As a senior investment writer and core member of the global team, this role is primarily responsible for driving the development and delivery of investment content for advisors, institutional asset owners, and consultants across North America. Partnering closely with colleagues in marketing, investments, and distribution, the Director will translate market and macroeconomic insights into relevant, actionable thought leadership tailored to intermediary and institutional client needs. The role plays a key part in building brand awareness and deepening client engagement through the consistent delivery of high quality investment content, informed by data and audience insights. This position is an excellent opportunity for a curious, highly skilled writer and content creator with a passion for investment thinking and a collaborative mindset. The ideal candidate excels at translating complex ideas into clear, compelling thought leadership and brings strong stakeholder and project management skills to oversee the content pipeline from ideation through publication—optimizing reach and engagement across digital, social, and targeted distribution channels. Key Functions and Responsibilities
Write and edit investment articles in collaboration with investment professionals; gather feedback and manage approvals. Contribute to development of editorial calendar that considers needs of our target audiences, timely global and regional market and macro trends, and key commercial priorities and product strategies. Manage editorial projects from conception through production, layout, and compliance. Collaborate with and partner across marketing to deliver thought leadership across multi-faceted mediums (e.g., article, white paper, infographic, video, etc.) and through integrated campaigns across owned, paid and earned channels. Develop strong relationships across marketing, investments, and distribution to support and develop content plans and execution of those plans. Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize. Deliver successfully within a global, rapidly changing market environment; demonstrate the flexibility and adaptability to operate effectively in such an environment. Job Qualifications
Bachelor’s degree required. 10+ years of experience in financial writing and editing for sophisticated audiences; ideally within asset management industry. Proven experience supporting thought leadership, investment, or marketing teams within financial services. Deep understanding of investment management, financial markets, and the global economy; fixed income background a strong plus. Excellent writing and editing skills, with strong editorial judgment and the ability to influence and persuade stakeholders. Experience creating and managing content across multiple formats, media, and distribution channels. Demonstrated ability to work independently, manage competing priorities, and navigate differing perspectives with professionalism and judgment. Strong communication and collaboration skills, with a track record of success in team‑oriented environments. High integrity, strong attention to detail, and a commitment to quality and accuracy. Visa Sponsorship
Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN). Base Pay Salary
The estimated base salary for this role is $138,000–$186,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
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The Director, Global Thought Leadership will help shape and execute the firm’s content strategy, developing and marketing differentiated investment insights aligned with our expertise as a global asset manager. As a senior investment writer and core member of the global team, this role is primarily responsible for driving the development and delivery of investment content for advisors, institutional asset owners, and consultants across North America. Partnering closely with colleagues in marketing, investments, and distribution, the Director will translate market and macroeconomic insights into relevant, actionable thought leadership tailored to intermediary and institutional client needs. The role plays a key part in building brand awareness and deepening client engagement through the consistent delivery of high quality investment content, informed by data and audience insights. This position is an excellent opportunity for a curious, highly skilled writer and content creator with a passion for investment thinking and a collaborative mindset. The ideal candidate excels at translating complex ideas into clear, compelling thought leadership and brings strong stakeholder and project management skills to oversee the content pipeline from ideation through publication—optimizing reach and engagement across digital, social, and targeted distribution channels. Key Functions and Responsibilities
Write and edit investment articles in collaboration with investment professionals; gather feedback and manage approvals. Contribute to development of editorial calendar that considers needs of our target audiences, timely global and regional market and macro trends, and key commercial priorities and product strategies. Manage editorial projects from conception through production, layout, and compliance. Collaborate with and partner across marketing to deliver thought leadership across multi-faceted mediums (e.g., article, white paper, infographic, video, etc.) and through integrated campaigns across owned, paid and earned channels. Develop strong relationships across marketing, investments, and distribution to support and develop content plans and execution of those plans. Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize. Deliver successfully within a global, rapidly changing market environment; demonstrate the flexibility and adaptability to operate effectively in such an environment. Job Qualifications
Bachelor’s degree required. 10+ years of experience in financial writing and editing for sophisticated audiences; ideally within asset management industry. Proven experience supporting thought leadership, investment, or marketing teams within financial services. Deep understanding of investment management, financial markets, and the global economy; fixed income background a strong plus. Excellent writing and editing skills, with strong editorial judgment and the ability to influence and persuade stakeholders. Experience creating and managing content across multiple formats, media, and distribution channels. Demonstrated ability to work independently, manage competing priorities, and navigate differing perspectives with professionalism and judgment. Strong communication and collaboration skills, with a track record of success in team‑oriented environments. High integrity, strong attention to detail, and a commitment to quality and accuracy. Visa Sponsorship
Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN). Base Pay Salary
The estimated base salary for this role is $138,000–$186,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
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