Demand Generation Campaign Manager
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Principal Demand Generation Campaign Manager.
Key Responsibilities
Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns Plan and execute integrated demand programs across various channels, including email, digital advertising, and events Partner closely with Customer Sales and Account Management to align campaigns with sales priorities and pipeline goals
Qualifications
6-8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, preferably in B2B SaaS or fintech Proven success in driving expansion, cross-sell, or post-sale demand within an existing customer base Strong understanding of customer lifecycle marketing and sales-aligned campaign execution Hands-on experience with marketing automation and CRM platforms, including campaign build and optimization Bachelor's degree or equivalent practical experience
Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns Plan and execute integrated demand programs across various channels, including email, digital advertising, and events Partner closely with Customer Sales and Account Management to align campaigns with sales priorities and pipeline goals
Qualifications
6-8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, preferably in B2B SaaS or fintech Proven success in driving expansion, cross-sell, or post-sale demand within an existing customer base Strong understanding of customer lifecycle marketing and sales-aligned campaign execution Hands-on experience with marketing automation and CRM platforms, including campaign build and optimization Bachelor's degree or equivalent practical experience