Acquisition Marketing Lead
Virtual Vocations Inc, New York, NY, United States
A company is looking for an Acquisition Marketing Lead responsible for driving customer acquisition campaigns across various channels.
Key Responsibilities
Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels Develop and manage campaign roadmaps and testing agendas to improve channel performance Partner cross-functionally to ensure campaigns are targeted, fulfilled, and measured effectively
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in performance or acquisition marketing with ownership of Direct Mail, Email, or SMS channels Experience managing campaign budgets and making data-driven decisions on budget allocation Proficiency with email service platforms and marketing automation tools Understanding of Direct Mail production processes and SMS marketing compliance requirements
Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels Develop and manage campaign roadmaps and testing agendas to improve channel performance Partner cross-functionally to ensure campaigns are targeted, fulfilled, and measured effectively
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in performance or acquisition marketing with ownership of Direct Mail, Email, or SMS channels Experience managing campaign budgets and making data-driven decisions on budget allocation Proficiency with email service platforms and marketing automation tools Understanding of Direct Mail production processes and SMS marketing compliance requirements