Principal Product Marketing Manager
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Principal Product Marketing Manager to lead go-to-market execution for complex life insurance products.
Key Responsibilities
Own end-to-end launch strategy and execution for life insurance products, ensuring accuracy and compliance Architect comprehensive go-to-market strategies, including segmentation, positioning, and success metrics Build enablement programs for enterprise partners and sales teams, translating complex products into clear narratives
Required Qualifications
8+ years of product marketing experience in complex or highly regulated products Demonstrated track record of leading complex, cross-functional product launches Deep expertise in go-to-market strategy and messaging frameworks Experience in building and enabling broker or enterprise distribution channels is a plus Proficiency with AI tools for content creation and campaign execution
Own end-to-end launch strategy and execution for life insurance products, ensuring accuracy and compliance Architect comprehensive go-to-market strategies, including segmentation, positioning, and success metrics Build enablement programs for enterprise partners and sales teams, translating complex products into clear narratives
Required Qualifications
8+ years of product marketing experience in complex or highly regulated products Demonstrated track record of leading complex, cross-functional product launches Deep expertise in go-to-market strategy and messaging frameworks Experience in building and enabling broker or enterprise distribution channels is a plus Proficiency with AI tools for content creation and campaign execution