Marketing Analytics Lead
Virtual Vocations Inc, New York, NY, United States
A company is looking for a Lead, Marketing Performance Analytics & Revenue Operations.
Key Responsibilities
Drive insights across the B2B marketing organization to understand marketing's contribution to revenue Lead analytics workstreams, including building segmentation models and analyzing paid media performance Collaborate with marketing teams to deliver recommendations, build dashboards, and ensure data accuracy
Required Qualifications
Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent experience 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics Proficiency in SQL, Power BI, and Excel Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo) Ability to identify gaps and propose new analytical methods or workflows
Drive insights across the B2B marketing organization to understand marketing's contribution to revenue Lead analytics workstreams, including building segmentation models and analyzing paid media performance Collaborate with marketing teams to deliver recommendations, build dashboards, and ensure data accuracy
Required Qualifications
Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent experience 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics Proficiency in SQL, Power BI, and Excel Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo) Ability to identify gaps and propose new analytical methods or workflows