Lead Consultant/Director, Data and Marketing Activation
Two Circles Ltd, New York, NY, United States
Lead Consultant/Director, Data and Marketing Activation
We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
Role Overview The Lead Consultant/Director of Consulting will lead data-driven consulting engagements that sit at the intersection of analytics, data strategy, and marketing activation. This role requires both deep technical expertise (SQL, Tableau, data modeling) and the ability to translate insights into actionable marketing strategies, particularly across CRM and customer data platforms.
You will own senior client relationships, shape strategic roadmaps, and lead multidisciplinary teams delivering end-to-end solutions—from data ingestion and analytics to segmentation, activation, and measurement.
The ideal candidate is equally comfortable working hands‑on with data, guiding technical delivery, and advising senior stakeholders on how to operationalize data into revenue‑driving marketing programs.
Duties and Responsibilities
Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards.
Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision‑making.
Ensure data quality, governance, and best practices across projects.
Translate complex analytical outputs into clear, commercially relevant insights.
Lead the design and execution of data‑driven marketing strategies across CRM and digital channels.
Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration.
Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression.
Advise clients on audience strategy, lifecycle marketing, and campaign optimization.
Define measurement frameworks to evaluate marketing effectiveness and ROI.
Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders.
Translate business challenges into structured analytical and activation solutions.
Present insights, strategies, and results in a compelling and accessible way.
Skill Requirements Required
Advanced proficiency in SQL and strong understanding of data modeling and relational databases.
Experience building dashboards and visualizations in Tableau (or equivalent BI tools).
Strong understanding of CRM, customer data platforms, and marketing activation workflows.
Ability to translate data insights into practical marketing strategies.
Excellent communication and stakeholder management skills, including executive‑level presentations.
Experience leading teams and delivering complex projects.
Preferred / Nice to Have
Hands‑on experience with Adobe Experience Platform (AEP) or similar CDPs.
Experience with experimentation frameworks, attribution, and advanced analytics techniques.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
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Role Overview The Lead Consultant/Director of Consulting will lead data-driven consulting engagements that sit at the intersection of analytics, data strategy, and marketing activation. This role requires both deep technical expertise (SQL, Tableau, data modeling) and the ability to translate insights into actionable marketing strategies, particularly across CRM and customer data platforms.
You will own senior client relationships, shape strategic roadmaps, and lead multidisciplinary teams delivering end-to-end solutions—from data ingestion and analytics to segmentation, activation, and measurement.
The ideal candidate is equally comfortable working hands‑on with data, guiding technical delivery, and advising senior stakeholders on how to operationalize data into revenue‑driving marketing programs.
Duties and Responsibilities
Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards.
Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision‑making.
Ensure data quality, governance, and best practices across projects.
Translate complex analytical outputs into clear, commercially relevant insights.
Lead the design and execution of data‑driven marketing strategies across CRM and digital channels.
Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration.
Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression.
Advise clients on audience strategy, lifecycle marketing, and campaign optimization.
Define measurement frameworks to evaluate marketing effectiveness and ROI.
Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders.
Translate business challenges into structured analytical and activation solutions.
Present insights, strategies, and results in a compelling and accessible way.
Skill Requirements Required
Advanced proficiency in SQL and strong understanding of data modeling and relational databases.
Experience building dashboards and visualizations in Tableau (or equivalent BI tools).
Strong understanding of CRM, customer data platforms, and marketing activation workflows.
Ability to translate data insights into practical marketing strategies.
Excellent communication and stakeholder management skills, including executive‑level presentations.
Experience leading teams and delivering complex projects.
Preferred / Nice to Have
Hands‑on experience with Adobe Experience Platform (AEP) or similar CDPs.
Experience with experimentation frameworks, attribution, and advanced analytics techniques.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
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