Marketing Manager, Backlist & Trends
Virtual Vocations Inc, New York, NY, United States
A company is looking for an Associate/Associate Manager, Backlists & Trends - Audio.
Key Responsibilities
Lead marketing initiatives for backlist titles and themed groupings Monitor publishing shifts and cultural trends to identify promotional opportunities Analyze results of backlist promotions to inform future marketing strategies
Required Qualifications
2-3 years of marketing experience for Associate; 3-5 years for Associate Manager, preferably in book publishing Proven experience using data to drive marketing decisions Strong Excel and Power BI skills for interpreting sales data College degree or equivalent professional experience required
Lead marketing initiatives for backlist titles and themed groupings Monitor publishing shifts and cultural trends to identify promotional opportunities Analyze results of backlist promotions to inform future marketing strategies
Required Qualifications
2-3 years of marketing experience for Associate; 3-5 years for Associate Manager, preferably in book publishing Proven experience using data to drive marketing decisions Strong Excel and Power BI skills for interpreting sales data College degree or equivalent professional experience required