Integrated Campaigns Lead
Virtual Vocations Inc, New York, NY, United States
A company is looking for an Integrated Campaigns Lead, Security.
Key Responsibilities
Develop and operationalize a campaign calendar targeting key audiences in alignment with Product Marketing, Content, and Sales Lead customer journeys for security audiences, focusing on effective segmentation and engagement strategies Optimize digital channels to achieve inbound goals while balancing brand awareness and top-of-funnel strategies
Required Qualifications
8+ years of experience in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing, preferably in a tech environment Familiarity with direct and indirect go-to-market strategies, including Channel Sales and MSPs Hands-on expertise in digital distribution and paid channels, including SEM, display, and paid social Experience managing a budget and reporting on outcomes Comfort with AI tools and knowledge of AEO/AI discoverability
Develop and operationalize a campaign calendar targeting key audiences in alignment with Product Marketing, Content, and Sales Lead customer journeys for security audiences, focusing on effective segmentation and engagement strategies Optimize digital channels to achieve inbound goals while balancing brand awareness and top-of-funnel strategies
Required Qualifications
8+ years of experience in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing, preferably in a tech environment Familiarity with direct and indirect go-to-market strategies, including Channel Sales and MSPs Hands-on expertise in digital distribution and paid channels, including SEM, display, and paid social Experience managing a budget and reporting on outcomes Comfort with AI tools and knowledge of AEO/AI discoverability